Client Experience Assistant Manager

工作内容

Job Purpose:Responsible for the strategic planning, organizing and implementation of marketing plans, events and activities in order to reach company’s target on WFJ, means market share, growth, profitability and image.Key Responsibilities:Client engagement planning and executionEvent Organization & Execution

• Integrate 360 degree marketing tools to engage clients as well as brand seeding for future customers
• Enhance client experience with brand heritage and story
• Provide qualitative and quantitative report for each event/campaign
  

Initiate by BTW campaign strategies with retail insights.

• Base on each BTQ’s profile and challenges to initiate BTQ campaigns to support business goal
• Utilize “one house approach” to enact the campaign planning
• Collaborate with CEM team and retail team to achieve CEM goal
  

Marketing Research & competitor monitor

• Monitor and analyze the market, including competitors and consumers (Watch & Fine Jewelry)
• To understand and track competitors’ actions and provide the right strategy suggestion.
  

Collaboration & communication

• Liaise with trade for exposure and event opportunities as well as coordinate, monitor and dispatch Trade materials
• Efficiently collaborate with local Retail, Product, WFJ, Fashion, Event & Communication, and VM team for optimized campaign planning and execution.
• Closely work with regional and global WFJ team to ensure guideline compliance
  

Finance & internal control

• Control the budget expenses to be within planned levels.
• ROI target setting and evaluation for every event/campaign
  

Academic / Professional Qualifications

• University graduates or above
  

Work Experience

• Minimum 3-5 years work experience in relevant marketing experience, preferably with luxury brand or PR agency experience
  

Required Competencies

• Good brand management knowledge and event planning & execution skills
• Ability to develop customer insights based on monitoring market trend, and analyzing customer behavior and motivations
• Good interpersonal communication skills both in English and Chinese
• Ability to work under pressure and manage multiple priorities
• Proficient in spoken/written English
• Proficient in computer skills
• Good brand management knowledge and event planning & execution skills
• Ability to develop customer insights based on monitoring market trend, and analyzing customer behavior and motivations
• Good interpersonal communication skills both in English and Chinese
• Ability to work under pressure and manage multiple priorities
• Proficient in spoken/written English
• Proficient in computer skills
  

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.