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CRM Specialist
Ver: 148
Dia de atualização: 05-11-2024
Localização: Xizhi District New Taipei City
Categoria: Marketing / PR R & D
Indústria: Computer Hardware
Posição: Entry level
Tipo de empregos: Full-time
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Conteúdo do emprego
Are you looking to join a team where your contribution will make a huge difference? We’re searching for an expert to take charge of CRM activities.
As a CRM Specialist on our team, your primary responsibilities include:
- Initiating global email campaigns and liaising with regional/local teams for campaign execution. Supporting local communication to members/prospects/channels in email dispatching.
- Formulating global member engagement framework, lifecycle communication plan and loyalty program to drive acquisition, retention and conversion.
- Tracking and analyzing members’ profile, behavior, preference and growth to get insights from it. Monitoring and optimizing campaign KPIs such as deliverability, engagement and conversion etc.
- Supporting system integration projects among global customer engagement platform, global central customer database and local platform/database.
- Providing regular training for regional/local teams to share best practices of CRM activities and basic knowledge about privacy and data protection.
Requirements:
- At least 3 years of work experience in CRM, member acquisition/retention, and digital marketing.
- Bachelor/Master degree in business administration/marketing field.
- Experience in email communication and/or other direct communication.
- Analytics capabilities for understanding user behavior.
- Strong project management and interpersonal skills to work with cross-functional parties.
- Excellent English verbal and written communication skills.
Preferred:
- Familiar with eCommerce activities.
- Prior experience with marketing automation tools or platforms.
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Data limite: 20-12-2024
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