CRM Specialist

Job content

Are you looking to join a team where your contribution will make a huge difference? We’re searching for an expert to take charge of CRM activities.

As a CRM Specialist on our team, your primary responsibilities include:

• Initiating global email campaigns and liaising with regional/local teams for campaign execution. Supporting local communication to members/prospects/channels in email dispatching.
• Formulating global member engagement framework, lifecycle communication plan and loyalty program to drive acquisition, retention and conversion.
• Tracking and analyzing members’ profile, behavior, preference and growth to get insights from it. Monitoring and optimizing campaign KPIs such as deliverability, engagement and conversion etc.
• Supporting system integration projects among global customer engagement platform, global central customer database and local platform/database.
• Providing regular training for regional/local teams to share best practices of CRM activities and basic knowledge about privacy and data protection.

Requirements：

• At least 3 years of work experience in CRM, member acquisition/retention, and digital marketing.
• Bachelor/Master degree in business administration/marketing field.
• Experience in email communication and/or other direct communication.
• Analytics capabilities for understanding user behavior.
• Strong project management and interpersonal skills to work with cross-functional parties.
• Excellent English verbal and written communication skills.

Preferred:

• Familiar with eCommerce activities.
• Prior experience with marketing automation tools or platforms.