Product Manager

工作内容

Site Name: Taiwan - Taipei

Posted Date: Aug 1 2023

Are you looking for a brand management role that allows you to drive robust customer insights and shape promotional effectiveness? If so, this Product Brand Management Rx Manager role could be an exciting opportunity to explore.

As a Product Brand Management Rx Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)
• Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook
• Provide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set up
• Develop the end to end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables
• Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated
• Perform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand Teams
• Provide the Operations Hub with the plan by country /by product to be localized for each promotional cycle
• Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
• Monitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materials
  
  

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• Experience with pharmaceutical marketing and the code of promotion
• Experience crafting high-impact customer experience plans that conform to local market needs
• Experience with multi-channel marketing
  
  

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Demonstrated stakeholder management and influencing skills
• Exceptional communication and organizational skills
• Ability to problem solve with limited information
  
  

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness
  
  

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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