Marketing Specialist

工作内容

• Optimize brand management result throughout integrated brand planning process, commercial operational and resource deployment, financial management and planning and inventory management.
• Prepare sales force to have deep dive understanding in terms of disease awareness and product knowledge; enable sales team understand brand strategy and key actions driving source of business in different target segments or patients.
• Enhance cross-functional collaboration aligned with brand strategy and actions, such as medical affair and regulation, market access and government affair, key account management and pricing, patient advocacy and public relationship, sales effectiveness and assessment.
• Ensure marketing understanding and KEE engagement via in-field customer visit and insights collection, medical societies collaboration and other HCP relevant stakeholder interaction.

Accountabilities

• Responsible for brand financial performance in terms of sales performance, cost management and profit result
• Provide market insights and brand strategy to answer market dynamic shift and brand performance in key business review and planning meeting
• Design result and milestone assessment framework to ensure performance checking and agility to adopt changes
• Lead innovation approach to provide added value increasing patient benefit and customer value in brand relevant initiatives and actions

Qualifications

• Master degree or bachelor degree majored in pharmacy or bio-science subjects
• Fluent in business English communication
• Pharmaceutical industry experience required
• Commercial function experience is plus
• Excellent interpersonal skills with the ability to effectively negotiate with internal and external stakeholders.
• Good presentation skills and using data analysis tools and the ability to drive business results through data-driven decision-making
• Good ability to learn and to adapt to work with MS Office