Marketing Manager - YSL

工作内容

• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
• Supervise the entire development process and the respect of deadlines
• Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
• Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy
• Define clear messages to present to top management and accompany the teams in the preparation of meetings
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand- Translate the brand’s sense of purpose into a retail strategy for the country (services, advice, etc.)
• Influence the B-to-B strategy working hand-in-hand with the retail and education team, lead the roll-out of retail material (service, advice, etc.)