Digital Marketing Specialist

工作内容

1. Plan and execute new product launch marketing plan, focusing on digital marketing (landing pages, SEO content marketing, SEM campaigns, Social media campaign, Multimedia campaigns, promotional campaigns, and email marketing.)

2. In addition to digital marketing, the candidate needs to fulfill needed marketing material productions (user guide, quick start guide, product photo, data sheet, brochure, etc.)

3. Actively test and analyze keywords, ad copy, creatives, placements and landing pages to increase CTR, CPA and ROI.

4. Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords and other search engines Own display media optimization and spend

5. Work with the regional team to evaluate effectiveness of keywords on search engines to ensure search optimization and support the local campaigns using the digital channels.