[知名外商FMCG公司] 數位行銷與顧客關係管理 經理 Digital Marketing & CRM Manager

工作内容

[Job Description]

• Develop eCRM strategy and loyalty program to drive recruitment, engagement, and sales conversions through target customers’ journey.
• Develop SEO & SEM strategies and improve performance.
• Support marketing team members to develop and execute strategy, including but not limited to content, communication, and media buy.
• Oversee contactable and engagement performance in all digital platforms (website, mobile app, LINE, FB/IG, SFMC…etc).
• Co-work with cross functional team to build digital ecosystem roadmap and digital innovation to achieve business targets.
• Leverage global resource to implement global integrated demand creation enablers upon local needs.
• Identify new features needed and explore innovative technologies for local integrated demand creation innovation and enhance onsite conversion.
• Educate internal users to familiar with digital marketing tools.
• Supervise agencies on daily operation for all own digital platforms.
  

Requirements：

• Minimum 5 years’ experience in Digital Marketing and CRM
• Familiar with digital marketing platforms, including Google Analytics, Google Tag Manager, and Google Ads, Facebook Ads, LINE…etc. Experience of Salesforce Marketing Cloud, Adobe Creative Cloud, Adobe Analytics will be a plus.
• Demonstrable experience leading and managing SEO/SEM, marketing database, LINE OA, social media and/or display advertising campaigns.
• Solid experience in managing eCRM program.
• Strong analytical skills and data-driven thinking, growth mindset and excellent communication skills as a team player.
• Solid English written and oral communication skills.
  

Responsibilities

Experience