Brand Marketing Assistant Manager/Manager

工作内容

你可能會經營其中品牌(透過面試了解品牌適配度)

BAMFORD、BYREDO、L:A BRUKET、LOEWE、Maison Margiela

1.規劃和擬定行銷策略，以達成公司整體策略目標。

2.規劃和訂定產品市場定位，並尋找新的服務項目和市場，以增加公司的營運及顧客的成長。

3.規劃和制定銷售價格策略，以符合市場競爭性。

4.分析市場上產品競爭者狀況，並研擬因應策略，以確保既有之利潤和市場佔有率。

5.規劃和督導市場情報蒐集及市場調查計劃。

6.每月銷售報告.商品存貨控管報告.採購預測。

7.活動年度預算編列與控管。

8.其他主管交辦事項。

1. Develop and formulate comprehensive marketing strategies aligned with company’s overarching strategic objectives.

2. Foster communication and collaboration with original manufacturers to co-create effective marketing plans.

3. Drive annual brand strategic marketing plans and campaigns to assess brand visibility and optimize business opportunities.

4. Strategically plan and define product market positioning while exploring new service offerings and markets to enhance operational efficiency and foster customer base expansion.

5. Devise sales pricing strategies that resonate with market competitiveness and consumer preferences.

6. Conduct in-depth analysis of competitor landscape to devise responsive strategies ensuring sustained profitability and market share.

7. Lead and oversee the execution of market intelligence gathering and research initiatives.

8. Generate monthly sales reports, manage product inventory, and forecast procurement needs.

9. Spearhead annual event budgeting and management efforts.

10. Undertake additional tasks as directed by senior management.