Associate III - Marketing

工作内容

Job DescriptionRole Proficiency:Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.Outcomes

• Constantly monitor and analyze trends across industry domains and technology areas.
• Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.
• Perform other duties as assigned or requested?
• Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
• Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.
• Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.
• Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
• Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
• Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management
• Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.
• Track and manage effectiveness and MROI campaigns.
• Monitor any UST branding or messaging violations in social media channels
• Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.
• Work with teams globally to maintain annual calendars of events campaigns and activities organized.

Measures Of Outcomes

• Prospect list count/growth
• Adherence to marketing processes
• Defined productivity standards for project
• Training/certifications

Outputs ExpectedTechnology & Industry Concepts:

• Identify and leverage tools and technologies

Project Management

• Deliver projects/initiatives/campaigns on time

on budget and in accordance with requirements.Skill Examples

• Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.
• Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.

Knowledge Examples

• Understanding of different marketing functions.
• Ability to learn business and technology concepts.
• Understanding of different Industry topics.
• Build knowledge of client personas.
• MS Office suite

Additional CommentsJob Description:

• Supporting planning and execution of marketing events.
• Contribute in the event planning & event roadmap design for matchmaking team.
• Manage the event execution and data analysis through event vendors.
• Support and host virtual event initialed by BU segment team.
• Monitor and update defined report matrix.
• Response to tool development and enhancement.