Associate/Assistant Trade Marketing Manager(Consumer Health)

工作内容

Johnson & Johnson New Planned Consumer Health Company, based in Skillman, N.J., is one of the world’s largest consumer health and personal care products company. Our consumer companies produce many of the world’s most trusted brands, among them JOHNSON’S® Baby, BAND-AID®, NEUTROGENA®, TYLENOL®, MOTRIN®, and LISTERINE®. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.

PURPOSE

Work with marketing and sales in achieving company goals by optimizing the efficiency of trade spending & identification of business opportunities. Co-work with sales & marketing to take care of business planning, sales forecast, promotion spending management, and new product launch.

KEY ACCOUNTABILITIES

• Identify category & business opportunities/initiatives for channels to maximize brand growth
• Develop trade strategic direction for customer-based promotion and NPD plan with 5Ps in-market implementation.
• Developin-store merchandising initiatives to facilitate consumer purchase & enhance in-store visibility.
• ManageTP and promotion efficiency.
• Provide inputs and recommendations to further drive category growth.
• Work with sales teams to develop a right plan to shape customer mindset and behaviors.
• Build a sustainable internal integrated collaboration model to ensure high quality execution.
• Familiar withdigital tool to drive O2O optimization.
• Follow company policies & procedures as well as all compliance requirements
• Key Deliverables: Sales, Offtake, Channel GP, Trade Spend & Investment Effectiveness and Efficiency, Customer fundamental across offline/online enablers & Forecast accuracy.

REQUIREMENTS

• University educated in business or related disciplines.
• At least 3-5 years of related experience with proven track record. Prior experience in FMCG industry is a bonus.
• Insights driven with strong understanding of consumers’ and customers’ needs
• Innovative and results oriented
• Strong communicate & presentation skills
• Strategic, creative and logical thinking
• Solid project management and follow-up
• Good English proficiency in written and oral.