PR Marketing Supervisor - Luxury Bedding Goods

Job content

• Well-established platform business with healthy and significant growth|Friendly working environment
  

About Our Client

One of the world top luxury bedding goods.

Job Description

Required Capability能力要求：

• PR, advertising, or communication profession or a combination of these fields.
• PR event and road show planning with big brand/big budget experience.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Familiarity with all type media and social media analytics.
• Good understanding of market research techniques, data analysis and statistics methods.
• Have excellent writing, communication and presentation skills to effectively articulate ideas to agencies, colleagues or dealers.
• Strong organizational and time-management abilities to multitask
• Fluent English Language SkillsPrimary Job Function主要職掌(80%)：
• Campaign, PR Event, and road show (25%)
  
  

Propose and develop the draft plan for advertising/communication campaigns (TV, Internet, print, OOH etc.), press conferences, promotional campaign, and road show. Assist Marketing Director to execute and control of various campaign from the beginning to the end. Submit the project performance review report.

n Maximized media coverage via media initiative and channel/JV events. Maintain Simmons as major source of info and key opinion leader in market.

n Maintain good media relationship.

• Propose and develop the draft plan for VIP projects for Gallery. Assist in the definition and management of the project scope, determines project goals and outcomes and capital resources, and measure and report performance. (15%)
• CRM Program - Based on customer analysis to implement various programs for improve customer retention and drive sales growth. (15%)
• Propose and develop the draft plan, develop, execute, and schedule marketing campaign and e-commerce projects including social content planning and execution along with social platforms management. (10%)
• Work closely with sales dept., to understand customers’ needs and work collectively with sales team to execute roadshows, Window display, DP display and Merchandising tools (DM/Poster/Banner/Standee etc.) in key retailing channels. (10%)
• Assist in Managing and coordinate multi-agencies including advertising agencies, media-buy agencies, market research companies, digital/social media agencies, PR agencies, CRM agency, and third-party cooperation. (5%)
  
  

Subordinate Job Function次要職掌(20%)：

• Write copy for diverse marketing distributions such as brochures, press releases, POP material…etc.
• Assist in submit reports of performance such as monthly report, by using various metrics to monitor progress of campaigns.
• Assist in creating and maintaining contents for website, IG, FB, and E-Commerce to ensure all content is up to date and correct.
• Gather market and competitor’s information for management reference. Gather competitors’ activities information by Internet surfing and regular store visits to the market. Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Other tasks assigned by Marketing Director.
  
  

The Successful Applicant

• 3-5 years working experience in PR & events
• Passionate to engage both media

What’s on Offer

• Good opportunity for PR agency candidate to apply
• Stable and comfortable company culture
  

Contact: David Hu

Quote job ref: JN-082023-6151419