Marketing & Communication Manager

Job content

Marketing Strategy & Execution

• Develop strategic planning of merchandising programs to premiumize our brand positioning and strengthen visibility.
• Work with HQ, supply chain and local vendor to manage for VM, Publishing and visibility material.
• Ensure all material and execution are strictly followed HQ guideline.
• Intimate understanding of traditional and emerging marketing channels.
• Ability to think creatively and innovatively.
• Analytical skills to forecast and identify trends and challenges.

Communication Strategy & Execution

• Develop strategic planning of Online & Offline Media advertising campaign to enhance brand awareness and keep the concept of Exclusivity, explore media territories close to the target.
• Work with HQ and local advertising agency for advertising activities.
• Ensure advertising material are strictly followed HQ guideline.
• Good sense of media operation and able to provide solid media plan to enhance the effectiveness of media budget.
• Familiarity with the latest trends, technologies and targeting audience’s usage/behavior.

Press Relations

• Maintain and liaise with Online & Offline Media and to establish profound relationship with the Press
• Maintain and Increase Brand Visibility via appropriate media channels.
• Dispatch Press Release to local press and explore Media Angles to gain stronger Brand Visibility
• Ensure Qualitative and Quantitative Editorial features.
• Arrange related Press Trip (Watch&Wonder, Manufacture, The origin of the brand)

Event

• Events Organization (Corporate, Press, Retail , Dealer)
• To ensure Event Guidelines are followed.
• To ensure Event Budget is strictly respected.
• To liaise with Production House providing clear instructions and close supervision based on Corporate Guidelines.
• To ensure Qualitative Event Execution.
• To creatively form and well execution brand events to deliver the good and measurable ROI.

Reports

• Monitor Qualitative and Quantitative Press Coverage
• Monthly Editorial Press Coverage Reports, Monthly Communication & Business Report, Online Hummingbird Report.
• Event related Reports.

Planning

• A&P budget control.
• Annual Marketing, Communication and PR plan.

Others

• Perform any other appropriate duties and assist in all tasks delegated by the General Manager
• PLV management included order and stock.
• Liaise with local back office / HQ.
• Provide strong support for Retail team and Wholesale sales to achieve annual budget.
• Measure and report on the performance of Marketing/Communication campaigns, gain insight and assess against goals.

Key Performance Indicators

• The execution result and efficiency of On/off line media investment for Communication area.
• Media Exposure Performance for PR area.
• Event ROI.
• A&P spending control.
• Stock level of PLV, Publishing and POSM material.
• Internal/external communication.

Knowledge and Professional skill

• Minimum 10 years’ experience in Marketing/Communication field in Luxury Industry (Fashion, Watch and Jewelry) or PR Agency is a plus.
• Strong Connection with Luxury Watch/ Lifestyle Media a plus.
• Strong Communication & Presentation Skills.
• Familiarity with Digital/Social media strategy development and execution.
• Good sense of Luxury goods and Fashion.
• Strong and matured personality.
• Able to work independently.
• Good insight of targeting consumer and their lifestyle.
• Dynamic & Pro-active, Out-going and Thorough Thinking
• Responsible, Accountable, and Punctual
• Efficient, Detail oriented and Hard Working
• Respect Deadlines, good team player with analytical mind
• Excellent PC knowledge, particularly Word, Excel and PowerPoint
• Fluent in English and Mandarin (Written and spoken)
• Able to work under Tight Deadlines and Pressure
• Good Team Player with Analytical Mind.