Monetization Manager

작업 내용

Overview:

Be part of the driver for our fast-growing myViewBoard ecosystem, you will be responsible for the full spectrum of business management, go-to-market marketing campaign, and monetization process management.

Responsibilities

Category Marketing

• We are creating the messaging, value proposition, branding, and naming for the products and offerings across the myVeiwBaord platform.
• Partner with PM and engineering team to craft differentiated value proposition based upon product truth and vision aligned to roadmap investments.
• Work with Global Marketing Team to prioritize marketing investments across online content, events, and programs to support the growth momentum of myViewBoard.
• Working with marketing, sales, and peers to define investments for the go-to-market plan and sales plays to activate the global sales organization.
• Be the advocator and subject matter expert for product and software solutions.

Monetization Process

• Architect the subscription model, define the pricing scheme, and work with internal stakeholders to ensure the process is user-friendly and feasible within the internal IT and Financial systems.
• Build business cases for new monetization strategies and drive alignment across the company, including new subscription plans, policies, discounts, and promotions.
• Construct, maintain, and present B2B and B2C transaction journeys through reseller programs and our subscription management platform.
• Ensure effective governance and risk management in overall pricing processes.
• Define and evaluate KPIs and pricing compliance to track pricing performance and enable continuous improvements.

Qualifications

• 5+ years of experience in Product Marketing, Product Management, or related SaaS field; with working experience in a Start-up company is a plus.
• Strong written and verbal communication and storytelling skills in English and Chinese.
• Product marketing background in cloud technology with a passion for business audiences.
• A data-driven approach for creating and measuring impact.
• Growth mindset orientation and constantly seeking to learn and grow as a leader.
• Thrive in collaborative, cross-functional team environments with ability to align vision.