數位傳播經理 (Skincare)

仕事内容

Digital Communication Manager Job Description

The DCM is responsible for the daily brand social platform management, agency management, focusing on digital pull content activation. Include but not limited to KOL/KOC and media coop planning and execution. This job also requests basic photo/video editing skill to support social post creation.

Brand Social Platform Management (FB/IG)

• FB consumer enquiry management & handling (day in-out)
• Copy writing & post development /upload
• Brand social calendar execution

Pull Activation management

• Annual KOL partnership management, KOL pull content ideation and execution
• Media coop planning and execution
• Monitor brand social WOM and generate content to improve Social Platform engagement

Digital Content Creation, Campaign Planning & Creative Submission

• Day-in-day-out coordination with multiple agencies (digital agencies, PR, media portal or blogger/KOL)
• Manage digital content creation and schedule, including social post creation
• Adapt brand content and assets to fit for TW social platform use
• Submit approved creative material to different media channels (follow submission schedule from Media Agency) for content broadcasting
• Monitor media performance and provide suggestion on content planning/buying optimization that drives media efficiency

Requirement

• Understand skin care social landscape and consumer social insights
• Great communications and production-know-how skills to engage with consumers in social media
• Great storytelling skills to produce social post
• At least 1~2 years of related experience in digital, communications, KOL management or media communications

Bonus Skill

• Photoshop/illustrator
• Photo shooting
• Basic video editing skills
• Tracking, Analysis, and optimization