Brand Manager-Hennessy Editions Rares, XO, VSOP

仕事内容

MISSION STATEMENT

At Hennessy, our mission is to lead the Luxury Liquor brand and continue to set the standard for excellence. We are committed to strengthening our leadership position by sharpening our brand communication and market presence to drive brand desirability and modernization.

As a team, we strive to develop and execute effective brand strategies and activations that align with our business KPIs. We believe that success comes from a culture of innovation, collaboration, and continuous improvement.

Our goal is to inspire and delight our customers with unique experiences and exceptional products that reflect our heritage and commitment to quality. We aim to create a dynamic and entrepreneurial environment where our team can thrive, and our brands can continue to push the boundaries of what is possible.

At Moet Hennessy, we are committed to creating a workplace that values diversity, equity, and inclusion, and encourages career development opportunities for all employees. You will have the opportunity to work in a dynamic and entrepreneurial environment, where you can showcase your talents and make a meaningful impact on our business. We believe in investing in our people, and we provide mobility opportunities across countries and within both Moet Hennessy and the LVMH Group.

Join us and be part of a team that values integrity, creativity, and the spirit of conquest. Together, we will continue to shape the future of the Luxury Liquor brand and exceed the expectations of our customers.

Main Responsibilities

Brand Development

• Develop annual marketing plans and strategies with clear business objectives and consumer goals
• Elevate Prestige and Rarely Edition product proposition and support High Net Wealth Individual activations (HNWI)
• Manage brand performance through consumer campaign, digital media, CRM analysis, brand health tracking and market visit on a regular basis
• Support and collaborate with customer marketing to develop the commercial strategy and program implementation and closely monitor forecast and maintain inventory level at company target level
• Regular reporting of brand performance internally and liaise frequently with APEC/Maison (HQ) counterparts for brand alignment
• A&P planning and phasing management, monitor sales forecast and inventory level to achieve company goals
  
  

Consumer Experience

• Implement and deliver excellent & innovative consumer experiences to drive consumption and recruitment
• Orchestrate strategic consumer activations to deepen cultural relevance at key occasions, particularly for HNWI and VIPs
• Develop unique and luxury merchandising in on/off-trade to increase brand awareness and affinity, create value to consumer experience
• Coordinate with brand ambassador to develop product training/education materials
• Identify and liaise with luxury brand partners to reach and recruit new consumers
  
  

Communication and Media

• Drive the optimization of digital media efficiency and develop a holistic social/KOLs plan to build the long-term brand credibility and desirability
• Manage and work with external agencies to ensure clear understanding of brands’ objectives, hence quality content and communication is delivered
  
  

Monitoring, control and evaluation of all advertising and promotion spend. Ensure deployment is executed effectively and efficiently

KEY SELECTION CRITERIA

Education: University or above, major in Marketing and Communication or Business Management related.

Languages: Proficient in English

Professional experience & know how:

• Solid experience on digital marketing, social media including influencer programs, and CRM
• Experience in luxury/fashion industries is a plus
• At least 6 years of marketing experience with an international company
  
  

Technical & management skills :

• Excellent creative thinking, and executional skills
• Good planning, presentation, and negotiation skills
• Good numerical and statistical skills
• Good communication and interpersonal skills
  
  

Personal & interpersonal skills :

• Open mind, highly motivated, energetic
• Good catch of current trends ( what’s in and what’s new )
• Proactive, logical and strategic
• Quick response
• Result/KPI oriented
  
  

Able to work under pressure