Senior Manager, Marketing Hema BU

Contenuto del lavoro

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Roles & Responsibilities

‒ Responsible for developing, implementing and maintaining marketing strategies and tactics for BMS haematology products (including new products/indications) portfolio to meet organisational objectives.

‒ Co-operate with Medical Affairs to define the overall strategies and tactics for BMS haematology products.

‒ Foster a leadership culture, which attracts, develops and retains high calibre candidates, helping to build and shape a marketing talent pool that will drive the future success of the organisation.

‒ Responsible for the national patient and sales forecast/budget target of BMS haematology product portfolio; reports any deviation without any delay to the BUL and implements corrective and agreed actions if appropriate.

‒ Manage the Haematology Business DPE Budget. Delivery of all marketing activities within agreed budget. Direction of marketing affairs staff where budgets decisions are involved.

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‒ Initiate and evaluate customer research (market research), market conditions, competitor data and implements marketing plan changes as needed.

‒ Ensure that all BU marketing activities are in accordance with Standard Operating procedures and Code of Practice

‒ Establish relationships with identified Key Opinion Leader’s (KOL), Brand Advocates, cooperative groups and key external audiences such as payers and patient advocacy groups.

‒ Establish a professional and inspiring relationship with the overall organisation and business units ensuring a positive contribution to the objectives of the organisation. This includes co-ordination with the IM/IO BU, seeking synergies and optimally servicing joint and overlapping customer audience.

‒ Accountability for annual marketing expenses, conducting optimize resource allocation of tactical programs

‒ Accountable for budget and forecast management across the hematology marketing function

‒ Manage and lead the product manager team and second line management for any product managers / associate product managers

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.