(Global Marketing)Web Data Analyst/ Strategist

Job content

Main Responsibilities

• Carrying out keyword research using software such as aHrefs, SEMrush, and Google Keyword Planner to optimize web content
• Tracking website performance and generating insights/optimization plans such as organic traffic, conversion rates, and time spent on the page using platforms such as Google Analytics and Similarweb
• Monitoring and reporting on search trends and SEO performance using Google Trends
• Performing competitor analysis to identify content gaps and areas for improvement in website design using Microsoft Clarity
• Initiating/ collaborating with cross-functional teams such as website development, design team, SEO, content, copywriting, and other relevant teams to improve the website performance
• Keeping updated about the latest knowledge and skills in the expertise of data analytics

Qualifications

• Proficient in both Mandarin and English
• Performing periodic technical audits on the websites
• Have sufficient knowledge to convince web developers and IT administrators to ensure necessary technical architecture is in place for custom CMS
• Carrying out keyword research using software such as aHrefs, SEMrush, and Google Keyword Planner to optimize web content
• Tracking website performance and generating insights/optimization plans such as organic traffic, conversion rates, and time spent on the page using platforms such as Google Analytics and Similarweb
• Monitoring and reporting on search trends and SEO performance using Google Trends
• Performing competitor analysis to identify content gaps and areas for improvement in website design using Microsoft Clarity
• Initiating/ collaborating with cross-functional teams such as website development, design team, SEO, content, copywriting, and other relevant teams to improve the website performance
• Keeping updated about the latest knowledge and skills in the expertise of data analytics
• +3 years of direct experience in SEO and web data analytics

HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees’ and applicants’ time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.