Product Marketing Manager

CHANEL

Vue: 162

Jour de mise à jour: 05-11-2024

Localisation: Taipei City

Catégorie: Marketing / RP Ventes

Industrie: Retail Retail Luxury Goods Jewelry

Niveau: Entry level

Type d’emploi: Full-time

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le contenu du travail

JobMissionResponsible for the planning, organizing and implementation of marketing plans and promotions in order to reach company’s target on precision, means market share, growth, profitability and image.Key ResponsibilitiesProduct Marketing



  • Plan implementation of marketing strategies and budgets for Taiwan market.
  • Formulate and manage product marketing, consumer promotion, relationship marketing and direct marketing plans and campaigns.
  • Organize, launch and implement marketing campaigns, and promotion events and activities for different product categories.
  • Coordinate and organize with Regional Head Office marketing team to plan and launch all local marketing and promotion functions: product planning and management display, and with training and sales departments
  • Coordinate with local Communications management team regarding related press/social communications and advertising.
  • Work with VM, EC, CRM, Retail, Logistics, L&D and Communications team to develop and implement all the 360° marketing plan.
  • Manage suppliers and contractors for the preparation of a limited scope of local promotion and visual display materials.
  • Plan product applications for Ministry of Health approval in conjunction with Legal Dept, assure labeling procedures are carried out by Logistics Depart. and ensure shelf-life/stock turn of each SKU.
Forecast and Inventory Management



  • Align sales forecast based on product trend with local retail team and regional forecast team to achieve the financial target.
  • Plan and forecast demand for each new and existing product in line with inventory targets.
  • Cooperate with the Logistics and Supply functions to ensure optimal inventory.
  • Optimize stock auto-replenishment system to increase retail efficiency and maintain healthy inventory level.
Consumer



  • Based on all in-store gathered data and external market intelligence, identify market trend and potential market segments; analyze store traffic, competitors information and market niches for marketing focus; and analyze marketing effectiveness and promotion feedback in order to offer marketing insights and initiatives to develop local marketing actions.
  • Deliver exclusive event journey for clients to provide ultimate experience to achieve commercial goals and protect brand image.
People



  • Support & follow up on relevant motivational and human resource policies of Chanel including the Mission, Vision & Values of the Company.
  • Train, coach and develop and grow team members on their job functions and performance management
Budget Management



  • Control the marketing budget and expenses on regular basis to be within planned levels
Person Specifications



  • Bachelor’s degree or above
  • Over 10 years in marketing functions with min. 3 years of product marketing Manager experience, leading a team of 5-8 staff. Cosmetics industry will be preferred
  • Good at numbers, communication externally and internally , attention to details with strategic planning skills, data analytical skills, business presentation skills and sound decision making independently
  • Agile , innovative, self-motivated with leadership maturity
  • Fluent in both Chinese and English ability
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Date limite: 20-12-2024

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