Online Customer Marketing Manager - Gaming

le contenu du travail

The Role:

• Take full ownership of the TW B2C online gaming & streaming category to drive business and profit growth, and build up TW e-marketplace ecosystem through Logitech store expansion online
• Managing full business cycle including sell-through, sell-out, P&L, inventory, category and customer management (T1& T2) that impact the business
• Drive brand experiences online to grow awareness and consideration to achieve set business metrics, including sell out, market share, cost, customer loyalty and mindshare.
• Defining & evaluating the assortment and merchandising strategy for the category. Creating commercially relevant assortment packages for different parts of Logitech G
• Establishing guidelines, frameworks, tools to support KPI achievement
• Identify customers’ behaviors and needs through research and analysis in your category
• Empower and collaborate with category and sales team to strategize and implement shopper marketing programs with control measures for category improvement
• Gather, analyze, understand and share learnings from experimentation to build a strong knowledge base for category growth
• Be a trusted advisor to the product planning team to drive monthly sales forecasting & P&L growth
• Coordinate, support and collaborate with other channel or category managers and grow with a team that pursues excellence
• Lead 1-2 subordinates to deliver the above KPIs

Key Qualifications:For consideration, you must bring the following minimum skills and behaviors to our team:

• Positivity, proactive and energetic
• Good in communication and influencer, good team player
• With the FMCG and tech EC experience is plus, retail EC experience with Pchome, momo, shopee, China EC business experience is plus
• High passion in digital tools and marketing
• Basic understanding with gaming industry and competitor, gamer is plus
• have leadership experience is plus
• Ability to work under stress environment with extremely short turnaround time
• Ability to work under ambiguous situation, and demonstrate ability to define steps to meet goals
• Solid presentation & negotiation skills and ability to manage relationships across many partners and agency
• Good working knowledge of data analysis