Reporting Analyst

Contenido de trabajo

Who We AreFounded in 1994, Hylink is an internationally-awarded, integrated, independent digital advertising agency that believes smart thinking equals endless possibilities. Hylink is based in Los Angeles, with offices located across London, New York, Paris, Munich, Shanghai, and Bogota. Hylink’s work is known for being deeply rooted in technological evolution and innovation. Renowned for repeatedly pushing advertising benchmarks, we constantly strive for digital innovation.Hylink is a leader in working with industries of all shapes and sizes. Over the past two decades, we have grown to a team of 2,600 digitally minded-professionals worldwide, earning our reputation as the Home of Integrated Marketing. A consistent Effie, Campaign, The Drum, Shorty, Webby, and Cannes winner, our work values the best inter-disciplinary thinkers and doers in advertising.Our objective for you is simple: Do the best work of your life.Responsibilities:

• Work with media teams to create measurable campaign objectives and metrics for customized performance across multiple channels/clients.
• Setup campaigns with the Media Planning team with appropriate tracking pixels and reporting dashboards, including smart goals, conversion goals, performance goals
• Monitoring of campaign performance alongside paid media investment teams to alert on goal deviations
• Automate reporting dashboards and actions between internal and external client teams
• Own client reports and manage reporting flow with clients assigned and campaigns managed.
• Prepare reports alongside strategy and account teams to generate insights post-campaign
• Quickly understand multiple data sources and develop a methodology to tie the data together that will add value.
• Determine campaign data and tracking requirements.
• Manage measurement systems for data capture and reporting.
• Build a body of knowledge with the objective of informing future media decisions.
• Design solutions and provide recommendations that drive campaign results and client objectives.
• Develop and maintain dashboard development.
• Understand multiple data sources and develop a process to bring data together that will add value.

Qualifications:

• Bachelor’s degree or higher in fields related to Qualitative and Quantitative data analysis (mathematics, statistics, economics, finance, engineering).
• 2+ years of experience.
• Experience in paid media such as Programmatic, Paid Social, and/ or Google, various digital marketing channels and databases for processing.
• Experience as a reporting analyst in an advertising agency, business consultancy required.
• Experience using web analytics such as DoubleClick/DART, MediaMind, Omniture and Google Analytics.
• Experience with reporting and BI dashboards such as Google Data Studio, Hive, PowerBI, Tableau, Lookup, or other BI tools
• Experience with pixels, pixel implementation including Google Tag Manager, Analytics, Social, Programmatic, and others such as OneTrust.
• Goal setting across Google Analytics and other analytics platforms to monitor conversion
• CRM data analysis (customer segmentation, churn, lifetime value, acquisition.)
• Strong oral and written presentation skills with problem solving and consultative skills.
• Experience managing teams.

Powered by JazzHRzIYcEs0gPP