English Social Media Marketing Specialist

Job content

CakeResume is an international talent platform provides a world’s top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Google, Dell, IBM, TSMC, as well as leading brands of all kinds including L’Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement.

We’re a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way!

What We Offer

• Generous time off policy and flexible work arrangement.
• Continuous learning opportunities through training and sharing for new markets and different industries.
• Team spirit environment- we work hard, play hard and celebrate even harder!
  
  

We are seeking a highly motivated and creative professional to join our team as an English Social Media Marketing Specialist. The ideal candidate must possess proven skills and experience in digital marketing, especially in growth hacking in the English speaking markets. The role comes with a focus on social media marketing & design, therefore skills, experience, as well as a great eye for design are required along with a passion for social media and insights on various social media platforms (Instagram, LinkedIn, TikTok, Youtube, Facebook, Twitter).

Responsibilities:

• Research, brainstorm, and execute strategies for growth hacking in the English speaking markets (including but not limited to social media marketing, KOL marketing, partnership establishment, etc.)
• Contribute to the creation and execution of marketing campaigns across social media channels (primary), company website, email, and other platforms.
• Research and brainstorm new ways or strategies for growth hacking.
• Monitor and analyze social media content performance analytics to come up with optimization strategies and plans.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage CakeResume’s social handles (Twitter, Instagram, Facebook, and more).
  
  

Basic Qualifications

• At least 2 years of experience in social media management.
• Proven social media marketing & management experience (Instagram, LinkedIn, Facebook and/or TikTok, Youtube, Twitter).
• Proficiency in social media management tools (such as Meta Business Suite)
• Excellent communication and copywriting skills in English.
• Be proficient in social media content planning and creation.
  
  

Bonus Qualifications

• Video filming & editing skills on various platforms (YouTube, TikTok, Facebook, Instagram, etc).
• Basic graphic design skills for visual materials.
• Have knowledge about the HR industry or CV, interview, job search & career development-related knowledge.
• Have experience in working with influencers/KOLs.
  
  

Interview process

Selected applicants can expect the following interview process:

• Stage 1: 30 minute video interview (Google Meet) with HR.
• Stage 2: Pre-interview task & a general marketing Q&A session.
• Stage 3: 90-120 minute final interview conducted in English and Mandarin.
  
  

Application Requirements:

If you meet the qualifications above, please submit your application along with:

• Cover letter in English
• Resume/CV in English
• Portfolio of your previous works (if any)
  
  

We understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team. What’s even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply even if your experience doesn’t align perfectly with what is listed here.