Brand Manager

工作内容

Position OverviewEnd-to-end brand management for Taiwan nutrition from brand strategy, assets management to IMC development, which requires strong collaboration with cross functions and bottling partners.Implements a marketing/sales strategy for one or more of the organization’s products/services to meet established sales or market share targets; conducts market research; monitors and analyzes product performance, market trends, consumer behavior etc.; monitors sales volume, revenues and costs against forecasts; oversees product development and design. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular area; works independently; may coach other professionals.Function Related Activities/Key Responsibilities

• Lead the development of annual MM Brands growth strategies and business plans in in order to deliver overall brands vision, business objectives & financial targets.
• Build a stronger NETWORKING organization to deliver high quality plans.
• Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way
• With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs.
• Lead or implement and localize potential global charter
• Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms
• Ensure outstanding in market execution of plans, in partnership with Front-Line / C&CL / Bottler

Education Requirements

• Degree qualified. Preferable Business/Commerce with Marketing Major
• General marketing and sales experience working on big and/or global brands
• Proven track record of leading complex projects with multiple stakeholders
• Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development
• Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.
• Fluent verbal and written English

Related Work Experience

• At least 5 years experience in brand marketing with strong leadership and collaboration mindset.

Functional Skills

• Data analytics
• Innovation strategy and NPD development
• Campaign development
• Creative and assets management
• Trade marketing

SkillsMedia Planning; Leadership; Creative Development; Consumer Segmentation; Marketing; Competitive Assessments; Digital Media Strategy; Quantitative Research; SWOT Analysis; Nielsen Data; Brand Positioning; Analytical Techniques; Social Media Strategies; Creative Brief Development; Problem Solving; Brand Architecture; Channel ManagementOur Purpose And Growth CultureWe are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.R-93465