Analytics Product Marketing Senior Associate

工作内容

Role Profile

What impact does this function contribute to the greater business?

Supporting business growth of Yield Book, the Analytics vertical of IS, across key client segments.

Delivering revenue synergies .

Enhancing the brand equity globally.

Yield Book is a premier fixed income analytics provider, supplying products to over 350 customer firms in more than 30 countries. Yield Book products include data and analytics across an extensive range of financial products in Fixed Income space including Governments, Agencies, Corporates, High Yield, Emerging Markets, Mortgages, ABS, CMBS, CMOs and derivatives. Customers include investment management firms, banks, central banks, insurance companies, pension funds, hedge funds, broker dealers and regional dealers.

What impact does the team contribute to the department?

This role promotes the Yield Book/Analytics product offerings and develops key sales & marketing product collateral which enables regional/global sales teams.

Who are the main stakeholders groups?

Analytics product management, research, sales, relationship management, Marketing and Communications.

Role Description

What will they be doing in this role?

This role will work with the Yield Book stakeholders and Marketing colleagues to design, develop, execute and measure integrated Marketing campaigns targeting key client segments. Working closely with the Yield book/Analytics teams who will guide key messaging around our products, this role will translate the messaging into a suite of Sales enablement collateral and coordinate an ongoing program of related client-focused outreach.

To whom will they report?

Head of Marketing, Yield Book (New York)

What type of internal interaction will you have?

Primary Touch Points Include

Marketing Content, Strategy/Digital and Global Events teams

Group PR team, Group Compliance and legal

Yield Book/Analytics product management, sales, research and relationship management teams

Is it Local, Regional or Global in scope?

Global

Why has this position been created?

To support the rapid growth of the Yield Book/Analytics business

Responsibilities

This role comprises key Product Marketing responsibilities including the design of global marketing campaigns which meet revenue and reputation objectives and result in delivering qualified leads to Sales. The Product Marketing role maintains oversight of the global marketing program for our analytics product suite to key client segments, including but not limited to: annual and ongoing campaign execution and optimization; marketing content creation, sales support content creation, PR and social media coordination, webinars, media briefings, marketing events and roadshows.

Major Responsibilities

Lead the design and measurement of:

Campaigns: Integrated Sales and Marketing campaigns around our key themes, specifically those related to Yield Book and product-relevant materials and to execute via email, digital, advertising, event, and other marketing tactics.

Events: Working closely with SMEs leverage relevant industry conferences to increase brand recognition and product familiarity for targeted client segments.

Strategies: Working with digital marketing team to help plan and place products and promotions more effectively.

Communications: Establish themselves as an analytics subject matter expert

Candidate Profile / Key Skills

Skills

/ Requirements

3+ years Marketing experience in a B2B environment (financial services preferred)

Working knowledge of fixed income and risk management space for the buy- and sell-side client community.

Innovative and able to exploit client opportunities through product positioning and campaign development

Ability to implement a messaging platform that differentiates Yield Book solutions in order to win in a highly competitive marketplace’

Strong storyteller and enjoys turning technical information into client-facing materials

Excellent relationship management, project management and communication skills

Extremely detail oriented and has knowledge of the full marketing mix

Minimum of bachelor’s degree in marketing, finance, English, journalism or related fields.

Core Competencies

Strong writing skills and knowledge of financial industry

Delivery and client focus are essential

Ability to work to tight deadlines and across time zones and foster a strong team dynamic

Flexible and able to respond to rapid changes

Creative self-starter

Excellent interpersonal and networking skills

People are at the heart of what we do and drive the success of our business. Our culture of connecting, creating opportunity and delivering excellence shape how we think, how we do things and how we help our people fulfil their potential.