(Sr.) Brand Manager

Job content

Manages all marketing activities of assigned product to support company objectives. Conducts analyses of the market segment, including identification of key growth drivers, opportunities and risks. May include determination of distribution channel solutions (including digital, social media, inside sales). Incorporates results of analysis into product strategy

職務說明

• Responsible for Oncology product group, including product promotion, business analysis, competition performance and financial profit.
• Develop customer/patient centric marketing plans, activities, omi-channel approach and promotional materials for specific therapeutic area or brand.
• Assists with deployment of budgets and monitoring of expenses.
• Develop partnership among key opinion leaders and key stakeholders.
• Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products.
  

條件:

• Professions and expertise in marketing, including market dynamics, policy, customer insights, market access and stakeholder management.
• Experience in new product launch process, including product position defining, resource deployment, cross functional collaboration, and leading brand team.
• Experience in self-paid medicine, including pricing strategy, channel manager, self-paid modeling, advocacy and brand value proposition.
• Understanding in specialty-based selling model to reveal agile transformation, customer centric and medical driven promotional model.
• Over 3 year pharmaceutical experience, including sales, medical affair or marketing.
• Oncology experience is preferred