(Senior) Leader of PR MKT & Digital - Top Fast Fashion

Job content

• Well-established platform business with healthy and significant growth|Well established company structure and culture
  

About Our Client

World class fast fashion brand with excellent operation and brand awareness

Job Description

• In charge of overseeing all internal and external communications for Taiwan Digital Marketing and PR Communication Strategy and Executions, and lead on future digital innovative transformation, under global brand and digital strategy;
• Lead on all Taiwan Owned/Paid/Earned Media communication and engagement aimed to the brand development and business goal.
• Lead on O2O related shopping festival campaign, to achieve both online and offline stores sales;
• Plan, execute and follow up the local media strategy (digital, social and offline) with media agency.
• Work closely with EC team on membership program, and all owned media(APP/EDM etc.) communications.
• Coordinate global and local marketing campaigns across all paid media and owned media channels.
• Responsible for local projects, including external/in-store events, digital contests/games, content creation with KOLs/celebrities.
  
  

Develop media relations strategy, seeking high-level placements in print, broadcast and online media.

The Successful Applicant

• At least 8 years’ experience as marketer in the retail, apparel, cosmetics or FMCG industry, special expertise in digital , Social or EC marketing management.
• Good leadership and team management experience is preferred.
• Capability in English or Japanese; both spoken and written.
• Good communication skills, commercial mindset, organized, detail-oriented, self-motivated, willing to take initiative, ability of multi-tasking and good collaboration cross function.

What’s on Offer

• Attractive salary package
• Stable working environment
  

Contact: David Hu

Quote job ref: JN-012023-5906480