Social Media Campaign Senior Specialist/Specialist

Conteúdo do emprego

As the Social Media Campaign Senior Specialist/Specialist you will be expected to plan, develop, implement, manage, and optimize various Social Media campaigns. You will take charge of creating content, managing global social handles, and implementing paid social executions using the right strategies. Apart from social campaign management, you will execute strategies and oversee the running of social ads daily. This is very much a hands-on role that is vital to our business growth strategy and a great opportunity for the candidate to expand their social marketing skillset.

Campaign Execution

Enhance global digital campaign performance by increasing online share of voice, engagement, website traffic, and following while maintaining a strong brand voice using appropriate and optimized paid social strategies.

Creative Social Content Contribution

Create engaging social media content according to trends and market insights relevant to campaign objectives and messages, along with social activities that can contribute to social KPIs.

Paid Social & Analytical Ability

Demonstrate a solid paid social experience across all social media channels with a primary focus on Facebook, Instagram, and LinkedIn.

Social Marketing Tool Knowledge

Familiar with different kinds of Social Media Management solutions (publishing, management, and analytics), online listening tools, and Google Analytics.[SP1] [ML2]

Responsibilities:

• Initiate creative social campaigns that regularly increase the online share of voice, engagement, website traffic, social following, and maintain a strong brand voice
• Optimize templates and SOPs for improved execution
• Plan content and social calendar and co-work with regional & local offices for implementation
• Work with the creative team to create engaging content that resonates with our audience
• Understanding of paid social channels, specifically Facebook and Instagram
• Build and manage innovative consumer-focused social campaigns from scratch with a core focus on KPIs
• Collaborate with our internal teams to ensure maximum cross-channel efficiencies
• Identify new opportunities, test, learn and maximize performance
• Act as our paid social visionary with the goal to increase website clicks within these channels
• Regularly report on the performance and ongoing optimization
• Day-to-day content posting, ad placements (boosts), and campaign content creation, coverage, and posting on relevant channels
• Implement new and updated platform features, functions, and best practices across all social channels

Must-have skill set:

• At least 1-year relevant experience with paid social (Facebook, Instagram)
• A high degree of numeracy and literacy
• Confident with analytics tools (Google Analytics, Facebook Analytics) and an understanding of tracking and conversion optimization
• Experience with social media campaign management

#工作環境

行銷團隊於 2022 年入駐全新落成的矽谷風格辦公空間，活潑明亮的工作環境，物美價廉的員工專屬販賣機，鮮奶＋每日無限量供應的星巴克咖啡

#美商文化

組織扁平，美商風格，年輕化的團隊彼此激盪無限創意。在這裡有來自於世界各地的 marketing 人才，拓展國際思維視野

#團隊活動

從萬聖節到聖誕節，從室內卡拉 OK 到戶外密室逃脫，不同節慶的 Team building 活動，帶動團隊彼此交流與培養合作默契

#彈性工時

自主決定上/下班打卡時間，員工可以依照工作時程，安排最佳抵達公司時間（每日工時為 7.5 小時），更多的彈性、無限的可能！

#一睹為快

想知道 Global Social Media Team 都做些什麼？

Intern Story – Global Social Media Intern: https://www.youtube.com/watch?v=iYtQvGdoWPQ