Senior Sales Business Development Manager

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Job DescriptionSemiconductorSeniorBusiness Development Manager for APACAbout National InstrumentsNational Instruments (NI) is the global leader in test, measurement and control solutions.Since 1976, NI has worked with engineers and scientists to provide answers to the most challenging questions. Through these pursuits, NI customers have delivered hundreds of thousands of products to market, overcome innumerable technological roadblocks, and engineered a better life for us all. If you can turn it on, connect it, drive it, or launch it, chances are NI technology helped make it happen.Headquartered in Austin, Texas, NI has more than 7,400 employees worldwide and direct operations in nearly 50 countries. Over the past 15 years, NI has appeared on many award lists, including FORTUNE magazine’s “100 Best Companies to Work For,” Glassdoor’s “Best Places to Work” in APAC, and BusinessWeek’s “Best Places to Launch A Career.” Great Place to Work® recently named NI one of the “World’s Best Multinational Workplaces,” and Glassdoor included NI in its 2015 “Top 25 Tech Internships” list. NI offers an excellent work environment as well as a competitive, well-rounded compensation and benefits package, including medical, dental, and vision insurance; profit sharing; restricted stock plan; employee discounted stock purchase plan; and much more.The PositionWith extensive high accuracy product portfolio, optimized for density and speed, unified software architecture that accelerates the process of developing, debugging, and deploying test programs through intuitive interactive software, NI has acquired tremendous successes for wafer test including wafer reliability test in key foundries and IDMs worldwide, provides significant improvements on throughput without sacrificing test accuracy. LED and Panel test have also become the key targeting applications for NI, customers and partners were benefited by high-speed, high-density SMU products that helps to increase competitiveness and drive down the test cost. Recently NI is stepping into SiC and GaN test market through the acquisition of SET GmbH, together, the company will reduce time to market for critical, highly differentiated solutions and accelerate semiconductor-to-transportation supply-chain convergence with power electronic materials.Now we are looking for a Semiconductor Business Development Manager for APAC market, to lead and accelerate our new business growth especiallyin Wafer Foundries, Optical and SiC/GaN market developments.The RoleBusiness Development function in NI is a key strategic differentiator in NI BU organization, which is designed to focus on leading new business growth aligned with NI business unit strategies. Business Development Managers are customer-facing best in class technical and business domain experts in NI’s focused high potential growth areas, who will lead & enable the Sales organization to effectively generate new business through penetration into industry eco-systems and key accounts in the region. Business Development Managers also represent regional voice that will influence NI future offering decisions in business units to best support regional growth in their focused areas. The Semiconductor Senior Business Development Manager we are recruiting is a critical position in APAC market to lead NI’s growth towards new Semiconductor industry investment and developments trends in the market.Key Responsibilities

• Lead the ongoing collection of market intelligence of competitive position and adoption of NI’s value proposition in your focus areas and regions.
• Develop and execute a Business Development Plan to lead sustainable business growth for next 1-3 years in your focused areas through leading and collaborating with other functions
• Work on top semiconductor accounts with account managers in your focus regions to identify and solve customer’s new emerging challenges to establish NI’s credibility in your focused areas.
• Identify Semiconductor test trends in APAC region and develop the corresponding NI values by working with US headquarter teams closely. Provide products feedback to NI Business Unit Product management team.
• Provide recommendations to APAC regional leadership team on establishment of program/project priorities and resolving of issues that involve significant trade-offs between functionality, cost and time to market.
• Establish ecosystem through identifying and developing partner/integrator to drive business growth.
• Develop relationships with key technologists and managers at key customers at an executive level to provide direct input for new product test strategies.
• Work with BDMs/Sales globally to drive global industry value chain success.

Key Performance Objectives

• Reach and exceed revenue growth targets for next 1-3 years.
• Reach and exceed early design wins and milestones in top semiconductor accounts in focus regions and focus applications.

Basic Qualifications

• BSEE required, MSEE and/or MBA preferred
• Mastery of the English language at business level - both spoken and written;
• 10+ years’ experience in an engineering, applications, marketing or sales role in semiconductor Foundries or its suppliers, Optical or SiC/GaN industry experience is preferred
• Extensive experience and domain knowledge in key markets, value chain, technology trend, key players etc. in foundry industry
• Track record of excellent customer engagement skills and interpersonal relationship skills
• Understanding of semiconductor customer R&D and Test process, the decision-making flow
• Strong sales & business acumen, strategic thinking capability and entrepreneurship spirit
• Integrity, logic-thinking & learning, superior soft skills including actively listening, negotiation, Innovative and self-motivation and result-oriented
• Acceptance of 30%-50% travel time

Preferred Qualifications

• Demonstrated relationship with key semiconductors companies.
• Be a demonstrated team player and have demonstrated strong interpersonal skills.
• Deep understanding of other ATE/test vendors’ test solutions.
• Be able to deal with change and uncertainty.
• Be highly creative and think outside the box
• Understanding or Mastery of NI tools would be a plus

About UsWhy NI?There are many reasons to consider joining a company. Key among them are the people, the ideas, and the technology. At NI, we believe in the power and potential of connecting the three to create a path to success.The people : We’re looking for curious and creative problem solvers who value diversity and fresh perspectives, are bold and kind, and willing to take chances.The ideas : What did you want to be when you grew up? Did you want to program robots? Build flying cars? Leave the world better than you found it? At NI, we build on the big ideas of big dreamers to make their visions a reality.The technology : With our tailored, software-connected approach, we support our customers through all phases of the product development cycle. From 5G and medical innovations to autonomous driving and the future of space travel, we help our customers Engineer Ambitiously every day.We’ve long been globally recognized as a top employer. Our compensation and benefits are very competitive, as are our modern workspaces, career development and mobility opportunities, and a culture that fosters belonging and emphasizes community giving. We encourage our teammates to challenge the status quo and collaborate with one another to build innovative solutions.No matter your career path, we’re here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.Are you up for the challenge of helping shape humanity for the next 100 years? If so, let’s get started, and let’s Engineer Ambitiously together.We are changing how we work by offering more flexibility. NI has decided to take a hybrid approach (working both on- and off-site) at an aggregate level.  We know that different roles have different requirements, so we’re embracing a full range of options.