(Senior) Digital Marketing Specialist

Conteúdo do emprego

???? KICKS CREW

Launched in January 2021, KICKS CREW is a leading global platform for authentic athletic footwear and sportswear. While the industry is hunger-marketing and scarcity driven, our mission is to democratize sneaker culture, making it inclusive and accessible to all consumers.

With world class investor backing (Gobi Partners, AEF and Pacific Century Group), we have been scaling our team with the best talent. In October 2022 KICKS CREW also announced a partnership with 6X NBA Super star Damian Lillard as an investor and first CREW athlete.

???? Role

We are looking for a (senior) digital marketing specialist to join our Growth Team to establish a digital marketing workflow and analyze and identify digital growth opportunities to increase our fast-growing ecommerce platform’s brand awareness and performance. Key functions will include all digital marketing end to end workflow.

The new (senior) digital marketing specialist will join a growing team of professionals driving engagement and performance at KICKS CREW. He/she will work closely with in-house marketing, design, product, business intelligence and engineering teams.

You will be heavily involved in paid media strategy planning and operations of global branding and performance campaigns on multiple ad platforms, including but not limited to, Google Ads, Facebook Ads, Criteo and DSP solutions.

• Improve the account structure with Google ad manager, Meta ad manager and any biddable/performance platform to adapt the latest market trends and strategies to the region.
• Plan for new product launches as well as promotional events in order to meet the campaign and sales goals. Lead end of month/quarter campaign wrap ups for biddable/performance channels.
• Create reports for monthly performance review to keep track of Ads performance on a regular basis.
• Proactively proposing and executing A/B testing and applying learnings in order to refine the Ads strategies. Regularly contribute to media best practices and campaign processes
• Represent the Ads team in cross-functional projects and clearly communicate the status and Ads team requirements.
• Research the competitors’ ads on a quarterly basis to identify our competitive positioning in the region.
  
  

???? About you

• Minimum 3+ years of experience in the field of digital marketing. Agency experience is a plus.
• Expert knowledge of biddable platforms
• Experiences managing multi-countries, cross channel clients
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers & testing approaches
• Great analysis skills (including quantitative analysis) and proven critical thinking capability
• Detail-oriented, analytical, organized
• Fluency in English (written and verbally) is a MUST
• Strong organizational and problem-solving skills
• Self-directed learning attitude and strong sense of ownership (Self-motivated and enthusiastic team player!)
  
  

????Good to have

• Google Ad, GMP, facebook certification desirable
• Understanding of customer expectations in the US is a big plus
• Passion for sneakers a plus
  
  

???? Perks & benefits

• An opportunity to make an impact in a fast growing global start up
• Competitive compensation package, benefits and equity to ensure we create the best environment for our people
• Chances to work with a young, energetic and international team with respectful and fun company culture
• Flexible working arrangements
• Casual work attire
• Staff discount to get your favorite sneakers!
  
  

Our company is an equal opportunities employer and welcomes applications from all qualified candidates. Information provided will be treated with strict confidentiality and be used for the purpose of recruitment selection only.

We encourage you to apply and talk to us, we’re looking for people who are excited about new opportunities as much as we do, not just those who check off all the boxes.

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