Marketing Lead, Oncology

Conteúdo do emprego

Job Title: Marketing Lead, Oncology

Location: Taipei, Taiwan

Report to: BU Head, Oncology

Our client is the world’s leading biotechnology company.

Job Scope

Role

Lead the Oncology & Hematology Marketing team to ensure the achievement of short and long-term objectives. This key people leader role involves collaborating closely with sales, access, medical, and regional/global partners to assure the execution of short and long-term portfolio goals, strategies, and programs to drive valuable results for patients, customers, and shareholders. The key results include:

• Craft Company oncology portfolio: Identify and shape the market to uncover growth opportunities for the Company Oncology, Hematology and biosimilar. The aim is to generate the greatest value to expand patient access, provide an excellent customer experience and engagement.
• Strategy Development: Own the Oncology BU strategy, operational matters, and new product launch. Seamless implementation of strategy, development and tracking of key performance indicators to measure brand success at the strategic and tactical level.
• Building the Best Team: Lead the team by providing guidance, timely coaching, and support to develop and enhance their performance. Conduct regular coaching conversation and alignment to drive continuous performance advancement and team proficiency.
  
  

Main Responsibilities

• Partner with country brand teams, other cross-functional partners, and local/ global leaders to own the oncology portfolio strategy and related projects.
• Develop a marketing strategy and positioning for responsible portfolio that aligns with global strategy and local corporate objectives, based on a deep understanding of the customer journey, market insights, disease knowledge and logical analysis.
• Lead the Long-range plan, business planning, and product launch readiness review for the assigned portfolio. Handle marketing budgets optimally, implement strategies, and supervise and analyze performance to identify areas for improvement and optimize business opportunities.
• Drive portfolio performance by providing strategic direction and solutions to the field sales team, offering a compelling and differentiated value proposition for products to achieve objectives. Actively engage with commercial team to confirm the implementation and alignment.
• Develop and implement multi-channel marketing programs and measure their effectiveness through optimal channels and feedback to enhance customer experience.
• Build and maintain strong connections with key opinion leaders, healthcare professionals, societies, and relevant partners to drive product adoption and advocacy.
• Stay updated on industry trends, competitor intelligence, and market dynamics to adjust marketing strategies, tactics, and mitigation plan.
• Proactive coach and provide constructive feedback to team members and cross-functional teams to achieve sustained organization growth and build an engaged team.
• Represent the company as a good ambassador by adhering to all relevant company compliance, policies, procedures, and work practices. Support other activities as required by the manager.
  
  

Qualifications

• Experience: A minimum of 5 years of experience in pharmaceutical marketing, specifically in oncology or specialty areas. Leadership experience is required. Proven experience with oncology product launches, product life-cycle management, different functional roles, and regional roles will be considered as an advantage.
• Leadership Skills: Demonstrated ability to lead, inspire, and develop a team is crucial. Experience in team building, performance management, and employee development is required.
• Market Knowledge: In-depth understanding and integrating insight of the therapeutic areas, the Taiwanese healthcare market (including regulations, reimbursement systems, and customer dynamics), and the pharmaceutical ecosystem is required.
• Strategic Planning: Ability to develop long-term portfolio plans, handle relationships with key partners, supervise and prioritize the focus of strategies aligned with the financial plan and accelerate the operation.
• Personal Attributes: The candidate should be committed, team-oriented, with strong influencing power, critical thinking, accountability and adaptability, problem-solving skills, and growth mindset.
• Communication Proficiency: Confident communicator with clear written and verbal communication skills, influencing capabilities, and ability to work in multi-matrix and teams with varied strengths. Fluency in English, both oral and written communications.
  
  

Qualified and interested Parties please apply with your CV in Word format to patty.yang@morganphilips.com. You can also reach Patty at +886-2-7750-5722

Please note, that while Morgan Philips welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.