Product Manager

Job content

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you’re up for challenging the status quo, join our team of pioneers and make your mark on the future with us.Do you dare to make an impact?Your Role

• Implement category annual new launches/promotion actions, maintain growth in pillar products and animate core catalogue with analysis and follow up actions in order to achieve category growth & KPI
• Develop category annual marketing & media/promotion plan and ensure implementation of Marketing Actions within budget & maximize ROI to achieve category growth target (sales & doors)
• Manage A&P Marketing budget and control all categories sales forecast accuracy with monitor stock level & category performance.
• Adapt communication material (imagery, digital, point of sale) to build salon relationship with in-salon communication & further seduce consumers with increasing traffic/upgrade average purchase.
• Mobilize and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy
• Make recommendations to management on the category based on expertise of consumer, market and competitors (launch analysis, strategic memo, etc.)
• Effectively prepare category strategy & analysis with actions, future plan for top management by monthly / quarterly/ annual report & presentation
• Key Responsibilities
• Collect and analyze consumer & market insights and competition strategies to make recommendations to management.
• Implement new launches, maintain growth in pillar products and animate core catalogue with analysis and follow up actions.
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Implement media and promotion plans and ensure implementation of trade marketing plan
• Adapt communication material (imagery, digital, point of sale) to seduce consumers.
• Mobilize and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage budget and ensure sales forecast accuracy with monitor stock level & category performance.
• Effectively prepare category strategy & clear messages for the senior management
• Individually Tasks (Time n%)
• New Launch & 360 MKT campaign to maintain growth in pillar products and animate core catalogue （60%）
• Collect and analyze consumer & market insights （20%）
• Monthly report preparation（20%）
  
  

YOUR SKILLS

• College and above
• English communication abilities
• Had work in B2B2C industry, beauty industry or FMCG categories is a plus.
• Good at office softwares
• Good analytical skill
• Creative thinking
• Business Orientation
• Problem Solving attitude
• Hair professional skill
• Presentation and communication Skill
• Positive Energy with Good Communication Skill & Team Work Spirit

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.