Product Lead (Confectionery)

Job content

【食品龍頭】 歡迎有產品外銷經驗的行銷人才加入

Responsibilities

[Responsibility]

• A&P, P&L, Digital Marketing, BTL management.
• Collect market insights and analyze market trend.
• Better with NPD experience (SPM/PM) and develop brand/product 3-5 year marketing plan.
• Develop marketing campaign and monitor/work with external agencies.
• Review and analyze all marketing planning performance.
• Evaluate and identify new product opportunity, product concept development and product launch plan/preparation.
• Analyze and report on the performance and efficiency of plans and sales.
  

Experience

[Requirement]

• Education: bachelor+ in Marketing, Public relations, Communications, Business management, Nutrition or Food science
• 8+ years FMCG marketing experience (Food/Beverage preferred)
• Strong in numbers, strategic thinking, analytical and presentation skills
• Strong finance and P&L knowledge
• Lead team to achieve assigned category goal
• Internal and external cross-team communication experiences.
• Fluent in Chinese and English

: bachelor+ in Marketing, Public relations, Communications, Business management