Marketing Manager

Job content

Want to build a worldwide brand from Taiwan, and to communicate our brand story to millions of users worldwide?Want to be based in Taiwan but work in a silicon-valley-like environment, and to build world-class brand and products?Want to participate in the global fintech and blockchain movement, and work at an English-speaking workplace?Come change the world with us! Join this fast-growing startup founded by software veterans and funded by top VCs, Skype co-founders, and the Taiwanese government (NDF)!We’re hiring for an experienced Marketing Manager. The exact mix of other skills does not matter, so long as your tool chest includes a mix of abilities. Be willing to attack anything that comes your way, learn on the fly and get things done. Come talk to us if you love branding and marketing, and want to push your skillset in a dynamic fast-paced environment.Responsibilities

• Work with the UX team to define our brand and narrative
• Work with external resources to develop our websites and sales collateral (slides, brochures, etc)
• Work with external resources to develop our promotional marketing material and corporate apparel (logos, T-shirts, swags, etc)
• Work with external PR agencies to execute our content-based branding strategy; pitch our (extremely technical) blog posts to journalists
• Identify and contract PR agencies in US and EU
• Interview and contract copy editors from UpWork
• Organize marketing roadshows (over Zoom) targeting our users and KOLs
• Help our Growth team in their execution of growth strategies including: drip campaigns, referral programs, newsletters, SEO, and user feedback
• Work with external resources to develop our video and streaming strategies

Requirements

• Excellent written and spoken English
• 3+ years of branding and marketing experience
• 2+ years of Apps / mobile growth experience
• Big pluses: experiences with some of the following: Story Brand Methodology, GA, Hootsuite, Zapier, SalesForce, ZenDesk, Canva / Slides.com, Calendly, Mailjet / MixMax, Viral Loops, Sumo, UpWork / Fiverr, Powtoon, Userlane, hunter.io, Hemingway, import.io

Location: Taipei (https://www.104.com.tw/job/6zmgw?jobsource=company_job) (https://www.xrex.io/) (check us out on Google Maps (https://goo.gl/maps/uZXkDqWYPisSymLA8)!)About XREX (https://www.xrex.io/)Regarding our culture (https://downloads.xrex.io/culture)