Marketing Director

Job content

About KICKS CREW

Launched in January 2021, KICKS CREWis a leading global platform for authentic athletic footwear and sportswear. While the industry is hunger-marketing and scarcity driven, our mission is to democratize sneaker culture, making it inclusive and accessible to all consumers. We recently raised our Series A (led by Alibaba Entrepreneurs Fund, Gobi Partners), and have quickly been scaling our team to help match the explosive growth in demand for our products.

We’re looking for a Director of Marketing who can help us oversee a wide range of activities, aiming to build brand awareness and loyalty.

What you will be doing

• People Leadership: You’ll build a team of marketers and need to effectively communicate, mentor, and guide the strategic roadmap alongside the Director of Growth
• Brand Marketing: Create, develop and execute a comprehensive marketing strategy that will raise awareness, and drive customer acquisition and retention. To include influencer marketing, media partnerships, paid social, PR, events, sponsorship, content, on-platform promotions and market research
• CRM: Oversee the customer lifecycle journey for buyers and operationalize key moments through owned channels (Email, Push, IAM) to support company goals/metrics
• Project Management: Lead and collaborate with cross-functional stakeholders (including Product, Content, PR, Design, Digital Marketing, Retention, Engineering stakeholders and more) to deliver first-class product marketing programs
• Affiliate Marketing: Lead and grow our affiliate program. Core duties include recruiting strategy, performance analytics, and strategic promotions for key partners
• International Marketing:Lead our international marketing strategy and collaborate with our international stakeholders to plan and execute them for key global markets
• Reporting: Develop and track metrics and success criteria for all marketing programs and activities
• Finance: Manage the performance marketing budget, analyzing/reporting on marketing KPIs, and setting forecasts/expectations for sustainable growth

We are looking for

• BA/BS degree in business, marketing, economics, finance, or equivalent hands-on experience considered
• 7-12 years of marketing experience, which includes 5 years of platform experience particularly within digital marketing, paid social, etc.
• Previous US market marketing experience is a plus
• Previous experience setting the vision and strategy for the marketing organization, but also can get in the operational weeds when necessary
• Strong excel and analytical skills - must be able to interpret raw data into meaningful insights and KPIs
• Fluency in English, proficiency in Mandarin/ Cantonese
• Start up, e-commerce and/or marketplace experience is a plus

What we offer

• Opportunity to a growth organization that is quickly scaling
• You will be one of the key employees of a fast-growing and exciting startup environment
• Competitive salary, benefits, and equity in a early-stage rocketship startup
• Young and energetic team with respectful and fun company culture
• Steep learning curve in e-commerce & entrepreneurship
• Snacks and drinks provided (you will never get thirsty or hungry!)
• Opportunity to grow and continue learning!

Competitive remuneration, generous equity grants and employee benefits packages will be offered to the right candidate. Join us now!

Our company is an equal opportunities employer and welcomes applications from all qualified candidates. Information provided will be treated with strict confidentiality and be used for the purpose of recruitment selection only.