Marketing Director - Dating App Startup

Job content

Our client, a MNC Dating App Startup, is looking for a creative and analytical Marketing Director that lives and loves the cutting edge of growth marketing but also has the brand front of mind. This person will be responsible for scaling current channels and generating new opportunities to grow the business. We need a highly strategic thinker who is also excited to execute unique campaigns that will allow the company to attract new customer segments. This is an extremely important hire for us and will lead to company-wide growth initiatives.

• Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
• Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products.
• Own and efficiently scale a multi-million dollar budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
• Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
• Manage an existing growth team of 3, while consistently evaluating new ways to increase efficiency and grow the team.
• Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs. Coach and develop and recruit channel managers, own communication across executive level and partner teams. Partner with the digital product and engineering and data science to create differentiated solutions that leverage performance media and/or new innovations in marketing technology.

Requirements:

• Bachelor degree in Business Administration, Marketing, or related field required;
• At least 8+ years of experience in marketing and long-range planning required.
• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.

Please note, that while Morgan Philips welcomes and appreciates all candidate responses, the volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.