Marketing Lead, Innovation Taiwan

작업 내용

About The Job

Main responsibilities:

• Implement, monitor and assist PMs to formulate marketing & promotion plan based on market research and provide strategy to overcome market problems.
• Recommend marketing strategy and tactics.
• Review monthly “rolling forecast” to ensure timely delivery of goods and keep inventory within budget.
• Recommend and seek approval for promotional materials in meeting marketing strategies.
• Meet or exceed the annual goals of product contribution in assigned product group.
• Recommend and supervise the implementation of global marketing strategy.
• Implement the development and validation of long range planning and forecasting models for budget and production needs of the brand to ensure accuracy.
• Implement the development of positioning and key strategies for the responsible product groups via the brand planning process.
• Cooperate with DM/SDM/NSM for the area strategy to achieve sales target.
• Collaborate with KAM and sales force for pricing strategy.
• Monitor and reinforce training to sales force to increase their competitive edge.
• Coordinate with market research / communications / public affairs and medical teams to achieve business goal.
• Develop and maintain market intelligence databases.
• Monitor and control medical activities like medical society meeting, overseas congress, lecture tour and symposium within plan expense.
• Integral part of cross-functional brand team through the development working relationships with clinical, medical regulatory affairs, sales and finance departments.
• Help to identify potential medical trials and trial investigators and expedite the completion of trial.
• Uncover Therapeutic Portfolio opportunities through market researches and close contact of environment.
• Support hospital listing activities to ensure product listing.
• Propose pricing strategy, collaborate with Public Affairs and be responsible for BNHI application.
• Ensure the development of professional skills among PMs and other marketing personnels.
• Ensure that marketing team develop and maintain current and thorough information on their assigned products.
• Share field information with team members and cooperate for joint meetings.
• Develop professional working relationship with sales managers and representatives where appropriate.
• Undertake duties in accordance with Company policies and SOP.
• Manage product core selling message and create FAQ database.
• Effective management of advertising and promotion budgets and effectiveness.
• Build up, develop and maintain the good relationship with KOLs, government authorities, pharmaceutical experts, academic personalities, local policy makers and major customers.
• Manage relations with advertising and other external agencies.
• Ensure day-to-day management of the portfolio e.g., customer complaints and enquiries, pricing and packaging changes and supply of sample packs.
• Ensure all business and promotional activities comply with relevant Acts, legal demands and ethical standards.
• Perform other duties as assigned by management.
• Sanofi employee must understand of own roles and responsibilities in avoiding health risk (Health), preventing accidents (Safety) and environment protection (Environment). Involved in any such activities must comply with HSE policy.
  
  

About You

Experience:

• At least 7:8 years experience in Sales & Marketing management in major Pharmaceutical Company.
• At least 4:5 years successful experience as Senior Product Manager or higher in major successful products with.
• 2:3 years people management experience.
  
  

Soft & Technical skills:

• Time management
• Project management
• Marketing management
• People management & team building
• Communication skills
• Negotiation skills
• Coaching
• Analytic ability
• Strategic focus
• Planning & follow up
• Creative thinking
• Problem solving & Decision making
• Openness to change
  
  

Education: B. Sc. Degree or above, major in Pharmacy or related Health Science; M. Sc. or MBA is a plus.

Sanofi Behaviors and Skills

This position is required to demonstrate behaviors such as Stretch, Put the interest of the organization, Act in the interest of our patients and customers and Take Action. During the interview we will also be asking for examples of skills such as Strategic Thinking, Result Orientation, People Leadership (if applicable), Relationship and Influence.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.