Digital Marketing Partner

작업 내용

The PositionThe tasks and responsibilities may scroll adjustment by people leaders

• Be fully embracing the Operation Principles mindset and new ways of working
• Be fully committed to integrated Personalized Diabetes Management (iPDM) as our strategy
• Formulate and execute digital marketing plans/ programs including DTC programs and manage digital media including RDC website, email education and related social media to be with PwDs on their diabetes journey and ensure the usages are aligned with the compliance
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Plan, support, and monitor digital solution product registrations and work as the contact person for RDCT to ensure products and/or services launch on time and deal with all product quality and troubleshooting related issues in the market after product launch
• Proactive assessments and strategic partnerships with 3rd party digital solutions vendors and suppliers
• Forge strong collaboration with the Customer Partners to identify and pursue new market opportunities and projects, practice and expand RDC Taiwan’s iPDM strategy from customer needs consultation to solutions implementation
• Collect market sales data and information to plan DTC programs and drive DTC process simplification to enhance operational efficiencies
• Work collaboratively with other internal or external organizations to successfully drive patient education initiatives and enhance patient engagement
• Ensure optimum delivery of digital marketing p sales administrative support to the Customer Partner, KA team, and stakeholders
• Manage development and marketing strategies of e commerce
• Support diabetes patient association groups major activities and maintain/build good relationships with them
• Support market access especially on eCommerce and digital solutions related play and activities
• Other task assigned by line manager, BU Head, and global/cluster
• Responsible for business sustainability governance for marketing practices including digital marketing ,Interaction with HCPs ,Data Privacy
• Comply with Roche Code of Conduct and all local/global policies as well as applicable laws and industry codes
• Collaborate and align with a network of Global and Cluster level enabling functions, supporting the deployment of Global and Cluster patient support initiatives to the local organization

Who we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.Roche is an Equal Opportunity Employer.