B2B Marketing Manager TWHK

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DescriptionB2B Marketing Manager TWHKThe RoleThe B2B Marketing Manager is responsible for activating, reporting on, and continually improving the performance of Logitech for Business initiatives in TW and HK, where focus on the end-to-end needs of the spectrum of Enterprise and Small-and-Medium Businesses (SMB) as well as vertical segments like governments, healthcare, and education. It will cover Logitech B2B portfolio including Team Workspace Solutions, like video units, room solutions and docks, as well as Personal Workspace Solutions that will cover mice, keyboards, presenters, mobility keyboards, pens, webcams, headsets, and relevant products while strengthening a “One Logitech” value proposition. This role will report to Marketing Manager, Personal Workspace Solutions TWHK, and work in close partnership with the B2B Sales team in TW and HK on portfolios management and marketing strategies and executions for enterprise buyers.Your ContributionBe Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:Key Responsibilities (including But Not Limited To)

• Act as TWHK B2B primary marketing point of contact and be responsible in developing Marketing plan and KPIs aligned with sales’ objectives.
• Understand the market well enough and articulate Logitech’s value at every stage in the buyer’s journey through a well-thought marketing programs/campaigns and messaging localized for the TWHK market to build mindshare and demand.
• Develop B2B social contents and CRM to build relevance to for enterprise buyers and increase engagement.
• Work with B2B Sales teams and channel partners to develop and execute marketing programs with the goal to drive revenue through Logitech’s partners with end customers.
• Manage marketing communication programs and take leadership in developing projects to increase Logitech for Business’ brand value and awareness.
• Play an active role in understanding the local market opportunities, challenges and trends from both customer and channel perspectives.
• Standardize Reseller/Partner marketing supporting programs and tools with clear assessment criteria, operation process, and KPI measurement.

Key QualificationsFor consideration, you must bring the following minimum skills and behaviors to our team:

• 5 years of Marketing experience, preferably in field and/or channel marketing, in technology products and services to both IT decision makers and end users.
• Able to manage multiple projects at once, adjusting nimbly as business needs change, and prioritize tasks most likely to advance business towards the desired outcome
• Experience in managing multi-channel, end-to-end, integrated marketing campaigns from strategizing, conceptualizing, execution to analysis.
• Strong interpersonal, verbal/written communication and analytical skills.
• Good teamwork in multi-cultural environment and equally productive working independently.
• Able to work under pressure and in a dynamic, high-growth and matrix organization
• Self- discipline positive attitude with good manner.
• Language proficiency - Native level of Mandarin and business level of English is MUST.