Assistant Customer Marketing Manager

작업 내용

Description

Your Contribution:

This role is responsible for creating and executing retail activation under brand mission,

bringing our Logitech brands and products into life, driving optimal physical availability,

engaging the shopper and driving conversion with close cross-team work. Supported Head

of retail, working closely with sales and marketing team, the role is accountable for

ensuring that the market and categories have sufficient market/ prioritized customer

tailored activities to deliver our growth aspirations with advanced concept on digital/CRM.

The job holder need to ensure channel and activation plans that are based on consumer,

shopper & customer insights with budget control & regular track to add value on sales.

Led to maximize categories Sales (C&P, Gaming)

• Plan and execute trade/customer promotion activities to secure sell-out achievement.
  

Execute all commercial activation plans and implement the channel strategies based

on schedule while maintaining a consistent and high executional quality

• Closely work with Sales team to partner with retailers on development of customer
  

specific marketing programs to grow business together with good relations, including

POSM as well as BTL sourcing and development

• Mutually align the strategic commercial plans & marketing plans with the marketing
  

function to present a systematic approach to achieving depletion targets.

• Facilitate respective categories sales target achievement via maximize sell-out with
  

effective promotion campaign and excellent in-store presence.

• Provide line manager with any information requested for business plan preparation
  

and strategic decisions, which includes weekly coordination and report, on work in

progress, sales strategy, and key customers activities.

• Mutually align with online sales team on logi store activities coordination, channel
  

activities calendar and resources allocation with line manager support

• Support TW logi store activities & management, trade Show planning & other OFL
  

Indoor/Outdoor project planning and execution

• By project based support marketing team on key initiatives
  

Store perfection & AD

• Define and control the achievement of company targets on POS by month and by
  

account, to ensure proper management, utilization and inventory storage of the

brand & assets/POSM.

• Led and coordinate on Logitech pop up stores/ LLL & cat-man projects
• Develop merchandising guideline (&POSM) and maximize the category brand
  

message and key visuals into offline touchpoints to maximize Logitech visibility.

• Keep updating/monitoring on market dynamics to seek market opportunities and also
  

reflect market competition

• Work with merchandising partners to ensure excellent trade execution for all shopper
  

marketing activities and continuous improvement through regular promotion

evaluation and feedbacks.

• Prioritize, coordinate and bridge the ground sources : O2O tool, in house designer,
  

advertising, social post, PR sources etc, among sales team, customer and marketing

team based on business priorities

• Provide recommendations for proper in-store activation spots, initiatives and brand
  

mission reinforcement thru regular channel visit

Budget/vendor management

• Budget management and evaluate trade investment result and ROI
• Decide, allocate and track OFL customers resources based on channel/categories
  

priorities

• Develop & maintain a commercial activation framework with the marketing function
  

for management of returns on investment

• Oversee and manage BTL agency partner to drive initiatives with sufficient ROIs
  

One more step – Game changer

• Able to create or lead digital/CRM transformation in retail business
  

Your Skills

For consideration, you must bring the following skills and behaviors:

• 5+ years of experience in the channel/trade marketing of consumer goods industry
• Experience with full sales & marketing mix, developing channel marketing plans
• Passion for 3C products, consumers’ needs, retail market trends and business
  

dynamics

• In-depth experience in understanding customer/consumer preferences, attitudes and
  

other factors that influence channel marketing plan

• Excellent communication and presentation skills with the ability to influence brand
  

strategy across the organization internal & externally is required

• Possess “can do”+ goal-orientated attitude with positive & aggressive mindset
• Ideal candidate has proven leadership skills to create strong internal/external
  

relationships, while being a good team player

• Ability to work independently and collaboratively with diverse teams including
  

internal team and external partners (i.e. customer marketing team, vendors)

• English and Mandarin fluent verbally and written is a must.
  

“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”