Product Marketing Manager

仕事内容

• Effectively prepare clear messages for senior management
• Collect and analyse consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy