Marketing Manager, Social & Digital

仕事内容

At Warner Music Group we’re all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual’s value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company’s DNA.

Consider a career at WMG and be a part of one of the most influential forces in culture today.

Key Purpose of Role

• Drive the growth of digital and social channels to achieve key business objectives, including increasing listenership, market share and the popularity of WMT artists
• Lead the marketing planning and digital media strategy to enhance overall performance
• Drive success on digital streaming platforms by securing top positions on charts and increasing streaming numbers
• Amplify reach and engagement on social media to grow artists’ fan base
• Strategize, develop and implement highly effective marketing plans to maximize our artists’ potential for success in the markets

About the job

Coordinator of Marketing Plans:

• Lead strategic planning, transforming creative briefing into marketing strategies
• Facilitate brainstorming sessions with team members
• Draft integrated marketing proposals
• Present proposals to internal (cross-team members) and external (artists, managers) stakeholders

Responsible for the Growth of Warner Music Taiwan’s YouTube Channels:

• Develop growth strategies and execution plans to meet annual growth targets Plan creative content, including type, themes, quantity, scheduling, and viewership and engagement goals
• Collaborate with artists and other internal and external teams to produce video content, primarily short-form videos
• Manage content upload execution, including scheduling and other setting
• Continuously monitor and analyze content performance on the channels, including views and engagement rates, and implement optimization measures
• Regularly meet with regional teams to report successful cases and exchange best practices

Collaborate with Influencers, Creators, or YouTubers for Content Re-Creation:

• Identify suitable creators and initiate contact
• Review content proposal submissions from creators
• Ensure the successful deliverables of creators’ works, including the use of music, and influence of trending content on social media

Conduct Social Listening and Manage Favorable WOM and Reputation on Social Media:

• Include tactics to expand social volume and engagement in each promotional campaign
• Collaborate with agencies to execute social volume/engagement growth plans
• Monitor social media engagement and sentiment trends to ensure a favorable WOM and positive reputation

Initiate New Marketing Projects:

• Propose new marketing plans to address business issues and achieve business goals
• Plan marketing initiatives
• Execute marketing plans

About you

• 7+ years of experience in digital marketing
• Solid knowledge of digital media and strategic planning
• With a passion to share/market artists and their music
• Understanding the industry trends of digital marketing, advertising, and social media
• Understanding of the Mando-Pop music scenes
• Strong marketing planning proficiency: encompassing the ability to define objectives, conduct research/analysis, formulate strategies, create action plans, and produce wrap-up reports
• Excellent written and verbal communication skills
• Ability to cultivate positive relationships and foster collaboration with both internal and external stakeholders Ability to work efficiently and consistently meet deadlines
• Experiences in the music/media/entrainment industry preferred
• Experiences in creative/media agencies preferred

WMG is committed to working with and providing reasonable accommodations to its employees and applicants for employment to ensure that individuals with disabilities enjoy equal access to all employment opportunities. If you are an applicant who needs an accommodation due to a disability in order to complete an employment application, to use or access www.wmg.com/careers or during any phase of the hiring process, please contact us at Talent.Asia@warnermusic.com with the subject line: "Disability Accommodation Request". Emails unrelated to accommodation requests will not be addressed.

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https://www.wmg.com/applicant-privacy-policy