Marketing Executive - Fragrance Brands

仕事内容

Description

Position Purpose:

To help designated brands and achieve P&L target and budgets.

To implement brand strategy and integrated marketing campaign to generate sales.

MARKETING CREATIVITY

Overview:

• Marketing ideas and plans
• Public Relations
• A & P allocation and control
• Product launches
• Trade Promotion schedules, planning and execution
• Principals’ relationship & communication
• Development of retail distribution channels
• Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
• Ensure that all marketing plans are executed in line with brand image and expected standards
• Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
• To develop co up activity with suitable industry to reach target consumers
• Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost-effective way and ensure they are executed in line with the desired standard and direction.
• Develop local media and creative campaigns for the brands.
• Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.
  
  

SALES & OPERATIONS

Overview:

• Sales Turnover & Brand Ranking in Departmental Stores
• Sales Turnover in Department store counter, pop-up store, E-commerce (MOMO, YAHOO, beauty scent, Blogger social selling etc.)
• Stock Management
• A&P control
• Daily administration
• Support departmental store planning and overall sales targets are achieved.
• Tie in with department store events to arrange promotion offer and ensure quality execution
• To co work with salon sales team and distributor to propose promotion plan and execution.
• Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed.
• To purpose monthly trade promotion on E-commerce.
• To develop POSM, visual POP for displaying in department stores and salon stores.
• Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status.
• Forecast sufficient selling stocks, testers, POS materials and samples for each promotion.
• Review the average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum. Take quick action on slow-moving or dead stock. Stock holding should be kept to 120 days for each brand.
• Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand.
• Monthly PO issue, product information creation in SAP system, product Chinese label preparation, DOH & advertising application.
  
  

Knowledge, Skills and Experience:

Experience:

• At least 3-year Marketing Executive experience
• Co-up planning and execution
• Proposal and presentation skill
• Trade operation experience
• eCommerce activity
• CRM
  
  

Education:

• Master or Bachelor Degree
  
  

Key Success Factors:

• Timely accomplish projects and Marketing plan
• High-quality Media plan including media, digital and PR execution
• New product launch plan and sales result, budget control