Manager Platform eCommerce

仕事内容

Purpose & Overall Relevance For The Organisation

• The role is in charge of adidas Marketplace, responsible for driving the sales growth on platform marketplace and delivering one integrated consumer journey to create a premium and seamless experience.
  
  

Key Responsibilities

• Drive Marketplace sales performance to meet sales target achievement.
• Develop and execute strong market presence to gain new engaged consumers and to incentivize more purchase from existing consumers on eCommerce Platforms.
• Improve Marketplace sales performance continuously from conversion optimization, profitability improvement, and increase of traffic to store.
• Actively engage with platform partners for relationship management, event planning, traffic management, and sales achievement.
• Manage Marketplace flagship store site merchandising with platform partners aggressively for the best consumer journey and conversion to sales.
• Analyze platform merchandising to develop platform merchandising strategy and plan for platform assortment to meet each channel’s requirements for future improvements.
• Manage Marketplace media to drive effective traffic to store with continuous CVR and ROI optimization.
• Continuously monitor the inventory across defined channels to secure the sales growth under healthy stock level and co-work with merchandising for timely and planned replenishment.
• Coordinate implementation of marketing activations with operation partners (TP). Effectively manage the TP to deliver quality results in varied aspects including IT, operation, warehouse, fulfillment and customer service.
• Facilitate the introduction of new collections into the platform product portfolio.
• Manage the product content for Marketplace.
• Monitor logistic performance in compliance with SLAs.
• Create and maintain internal processes to enable us to manage the business and cost optimization more efficiently.
• Constantly adapt the reports and analysis to the further needs.
• Act as a day-to-day contact for all Marketplace/TP related queries.
  
  

Key Relationships

Internal: Retail, Wholesale, Retail Merchandising, Brand Activation, Supply Chain, Finance, IT.

External: Platforms, Operation partners (TP), creative agency and vendor.

Knowledge, Skills And Abilities

Knowledge

• eCommerce Marketplace experience and know-how, experience in retail is a plus.
• Online merchandising knowledge and specific experience in digital strategy and execution.
• Ability to present technical results in a strong manner with clear action steps.
• Analytical and independent problem-solving skill to moderate complex problems
  
  

Skills

• Very strong in building and maintaining relationships
• Team player
• Strong communication, negotiation and presentation skills
• Must have excellent attention to detail and be flexible and adaptable to change
• Excellent analytical and problem-solving skills
• Excellent presentation, written, and verbal skills
• Advanced Outlook, Excel, Word and PowerPoint skills
  
  

Abilities

• Fluent spoken and written English.
  
  

Requisite Education And Experience / Minimum Qualifications

• University degree or above.
• At least 8 years in eCom business, especially in sporting goods, FMCG or fashion industry.
• Proven track record in platform management, digital strategy, planning and implementation.
• Passion for eCommerce, fashion and sports.