(Global Marketing)Web Marketing Manager/Director

仕事内容

About HTC

HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE, the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain –reachable on any device, anytime and anywhere –will reshape the next decade in every industry, and influence human beings’ social life.

About Your Next Opportunity

We are looking for Web Marketing Manager/Director who has a strong passion for VR/AR/ metaverse and other trending technologies. The Web Marketing Manager/Director will develop and implement the company’s web-based marketing strategy to promote the company’s brand/ products, attract visitors and potential leads, and generate internet sales.

You will also be the person defines project schedule, owns large-scale global project, and influences senior stakeholders/regional heads.

In this role, you will deliver the most premium consumer electronics products in the world. An extensive knowledge of marketing principles and strategies is essential.

Responsibilities

• Develops strong strategies for increasing web traffic, content richness and conversion rates to strongly drive company revenue.
• Plans and implements web-based marketing strategies and campaigns via the company’s websites.
• Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.
• Initiates or coordinates global digital campaign to ensure active promotions and campaigns are represented on the websites
• Collaborates with SEO, copywriter, web design, development, and other content staff to improve SEO results for the company’s websites.
• Maintains current knowledge of trends and developments in online marketing.

Qualifications

• Solid knowledge of competitor products and industry trends, and able to transform insight into feasible business strategies and initiatives.
• Excellent analytical and numerical skills and being creative with great problem-solving skills.
• Excellent web analytics tools acumen, e.g. Google Analytics, Google Data Studio, Google Search Console, SimilarWeb, Microsoft Power BI, or similar.
• Experience in launching large-scale global project from very beginning to the end of product life cycle, and influences senior stakeholders and regional heads with a data-driven approach.
• Experience in setting goals with OKR, you will need to know the object of each project, and of course, deliver the key results. And keep optimizing for the best outcome.
• Expertise in the planning and execution of web projects, production schedules, and quality assurance.
• Experience in working with the UX designers, graphic designers, UI designers and developers to deliver website project in an agile environment.
• Be an independent contributor and a collaborator at the same time, and have a leadership mindset.
• Be a team player, and able to work cross-functional team.
• Strong communication, critical thinking.
• Be able to handle/manage/work with uncertainty.
• Have a strong passion for VR/ AR, metaverse, consumer electronic, blockchain and trending technologies.