Digital & Social Specialist – Sales Function

仕事内容

Description

Role Purpose- Summary As Digital & Social Specialist, you will be an expert resource for Customer Social Strategic Planning & Execution supported by multi-agencies. SPOC for social-led pull content integration to win customers and shoppers. Are accountable to Communication and Channel Leaders on social KPI (awareness/ consideration/ conversion) KEY RESPONSIBILITIES 1. Social Insight, Content & Influencer Planning - Own in-market landscape knowledge and social platform insights/trend analysis - Develop social media plan in lined with integrated brand and sales plan - Lead social influencer (KOL/KOC) program on for customer differentiation plan 2. Social Media Planning and Execution with Operation Excellence - Own social storytelling and deliver high quality social content and production timely. - Manage the KOL/KOC operation and lead agency capability building - Support performance tracking reporting across categories/ customers to optimize social results - Account for SEM/SEO optimization by working with media agency 3. Customer Differentiation - Own by-channel shopper insights to design customized business/ sales social plan - Support customer engagement plan with social expertise 4. Organization Capability Building - Train cross category shopper social insights and KOC operation among team/agencies.

Description

Role Purpose- Summary As Digital & Social Specialist, you will be an expert resource for Customer Social Strategic Planning & Execution supported by multi-agencies. SPOC for social-led pull content integration to win customers and shoppers. Are accountable to Communication and Channel Leaders on social KPI (awareness/ consideration/ conversion) KEY RESPONSIBILITIES 1. Social Insight, Content & Influencer Planning - Own in-market landscape knowledge and social platform insights/trend analysis - Develop social media plan in lined with integrated brand and sales plan - Lead social influencer (KOL/KOC) program on for customer differentiation plan 2. Social Media Planning and Execution with Operation Excellence - Own social storytelling and deliver high quality social content and production timely. - Manage the KOL/KOC operation and lead agency capability building - Support performance tracking reporting across categories/ customers to optimize social results - Account for SEM/SEO optimization by working with media agency 3. Customer Differentiation - Own by-channel shopper insights to design customized business/ sales social plan - Support customer engagement plan with social expertise 4. Organization Capability Building - Train cross category shopper social insights and KOC operation among team/agencies.

Qualifications

SKILLS REQUIRED Lead With Courage

• Lead and build social capability with self-learning drive in latest trend in social and digital landscape.
• Use judgement in dealing with complex and diverse social environment and lead on innovation
• Able to influence and engage internal and external with insights and strategies Execute With Excellence
• High bar on pull content execution and project management.
• Strong analytical skills and data-driven thinking Bring Out Our Best
• Build strong relationships across customer teams as a strong business partner.
• Agency management: Engage, energise and enable agencies to identify opportunities for service improvements. Communication skill
• Good verbal/ writing communication and presentation skills to engage internal/ external stakeholders In Touch
• Have a strong interest in being ‘in touch’ with consumers and experienced in social/ digital media. Qualification 1. At least 3 years of working experience in social and media planning. 2. Expertise in social content development 3. FMCG experience is a plus. 4. Proven tracking record in driving business result.