Country Brand Lead

仕事内容

• Responsible for planning, leading, organizing and controlling the development of marketing strategies and objectives relating to its product group, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company’s global directives.

Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.Position Responsabilities

• Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Business segment is a brand, a portfolio or an indication that has material size and can be managed independently.
• Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
• Leads the cross functional brand/category team and is accountable for its effectiveness and performance
• Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
• Accountable for developing the organizational capabilities necessary to execute the strategic plan.
• Responsible for the revenue and DME forecasts
• Leading the development of the strategic trademark plan, and align recommendations with the global team and executive management;
• Identify new market opportunities by reviewing researches, creating studies, analyzing investments, and global alignment with the company directives;
• Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines;
• Direct and follow up the interface with the various areas of the company, such as: plant, sales force, regulatory, market intelligence, medical, legal, finance, etc. in order to inform, seek and/or solve issues relating to products that may be under its responsibility;
• Design, together with the team and stakeholders, action plans for growth of the brands, according to the strategy defined by the company.
• Manage the team and develop the workers using human resource management tools.

Organizational Relationships

• Reports directly to the category lead
• Leads the marketing team for the category
• Collaborates on an ongoing basis with RTAL, Implementation Lead, and cross functional partners in pulling through glocal operating model

Education And Experience

• 5-10 years of marketing or relevant function (medical, H&V, finance) experience within the industry
• Bachelor’s Degree or equivalent required, Master’s degree desired
• Proficiency in English and Mandarin

Technical Skills Requirements

• Self-aware
• Builds effective teams
• Grows others
• Leads change and innovation
• Demonstrates business acumen and entrepreneurial spirit
• Acts decisively in complex and fast-moving environment
• Commits to “One Pfizer”
• Insight – Mastering
• Data Analysis, Interpretation, Communication - Mastering
• Strategy & Planning – Applying
• Execution - Mastering
• Innovation – Applying
• New Asset – Applying
• Metrics – Mastering
• Matrix management - Mastering
• Market Access – Applying
• Market Research – Applying

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research