[Infinity Kitchen] Assistant Manager, Marketing and Operations

仕事内容

瓦城希望探索烹飪世界的無限可能，並快速提升台灣的餐飲環境，我們在2020年成立了無限廚房!

Infinity Kitchen是一家以數據驅動的直營多品牌雲端廚房，我們內部創立並經營多項品牌。利用科學化的烹飪技術和技術支持的營運流程，以幾分鐘的時間提供一致高品質、將新鮮美味的食物送達給顧客。

這個角色將專注在行銷與營運策略的執行，協助實現業績目標並推動品牌發展。

若你對於美食餐飲品牌及外帶外送商業模式有興趣，歡迎加入我們！

你會負責的工作內容：

1. 經營無限廚房自有線上線下通路，包括：訂餐網站、分店等，並透過行銷活動、異業合作等方式達成業績目標。

2. 異業合作提案，善用優惠券等各種行銷工具資源交換，提升業績量。

3 .持續優化網站與分店現場展示布置，增加網站轉換率與分店生活圈點餐人流。

4. 營運分析：業績成效分析、問題對應行動計畫、市場案例分析。

5. 趨勢應用：分析線上餐飲市場動態，規劃能實際操作的新方式。

Requirements:

1. 線上線下通路業務經營與數據分析。

2. 具備洽談異業合作之提案能力。

3. 擅長規劃門市廣宣品與周邊商品、贈品。

4. 曾再品牌公司(餐飲/零售品牌佳)或零售餐飲通路任職，具備5年以上行銷銷售經驗

We are the Marketing Business Team at Infinite Kitchen, a cloud kitchen team under the TTFB(瓦城集團) Group. As a Marketing Assistant Manager, you will work closely with your team members to achieve operational goals through online and offline marketing activities. If you are passionate about building a top-notch food and beverage brand and developing takeaway and delivery businesses, we welcome you to join us!

Responsibilities:

1. Manage Infinite Kitchen’s owned online and offline channels, including ordering websites and branches, and achieve performance goals through marketing campaigns, cross-industry collaborations, and other strategies.

2. Propose and execute cross-industry collaboration initiatives, leveraging marketing tools and resources such as coupons, to drive business growth.

3. Continuously optimize website and in-store display setups to increase website conversion rates and attract more customers to our branches.

4. Conduct operational analysis, including performance evaluation, problem-solving action plans, and market case studies.

Stay updated on online food and beverage market trends and identify practical approaches for operational implementation.

Requirements:

1. Experience in managing online and offline business channels and conducting data analysis.

Strong ability to propose cross-industry collaboration initiatives.

2. Proficiency in planning in-store promotional materials, surrounding products, and giveaways.

3. Previous experience working in a branded company (preferably in the food and beverage or retail industry) or in retail food and beverage channels, with at least 5 years of marketing and sales experience.