Trade Marketing Coordinator

Contenuto del lavoro

The principal objective of the Trade Marketing Coordinator is to provide marketing assets targeted to our distributors and retailers to enhance buy-in, orders, and effective selling.

TRADE MARKETING DEVELOPMENT

• Identify opportunities to market directly to customers with new marketing materials, and initiate projects to produce and distribute those materials. This could include any of the below and beyond:

• Product teasers
• Product informational videos
• Sales training materials
• Email blasts
• Info sheets

• Collaborate with Product Marketing Strategist to build trade marketing and sales enablement needs into the product launch timeline and workflow.

• Collaborate with in house creative team to concept and execute new materials as needed.

• Responsible for ensuring sales teams receive key materials for customer seeding.

SALES ENABLEMENT

• Provide support to sales team for all ad hoc marketing materials needed, such as:

• Product comparisons
• Merchandising overviews
• Brand and product decks
• Email blasts

ASSET CREATION

• Execute creative for certain assets independently, especially:

• Graphic design for sales enablement materials.
• Videos where high production value is not required (i.e. internal product demos)

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

Skills & Knowledge

• Marketing strategy

• Critical thinking & problem solving

• Ability to work collaboratively with internal and external customers

• Self-starter who excels at identifying and capitalizing upon opportunities.

• Competent design skills with Adobe products

Competencies

• Adaptable: Ability to adjust easily to new or changing circumstances as demonstrated by the ability to shift easily among competing tasks to meet deadlines.

• Collaborative: Ability to work collaboratively with internal customers and external vendors as demonstrated by finding common ground in completing tasks and solving problems.

• Self-Confident: Demonstrated belief in own abilities and/or skill by undertaking difficult tasks with the expectation of success.

• Teamwork Building / Team Player: Works well within diverse groups to achieve common goals as demonstrated by supporting group goals over personal gains.

• Knowledge: Demonstrates sound knowledge of methods, techniques and skills relating to the job function, successfully applies this knowledge; seeks new knowledge both in and out of professional field.

• Problem Solver: Effectively identifies and solves challenging problems as demonstrated by regularly reviewing the issues for their underlying cause(s) and recommending solutions which may have been overlooked by others.

• Quick Study: Ability to master situations or information easily and quickly as demonstrated by the regular comprehension of new tasks and situations with limited direction or training.

• Relationships: Builds and maintains effective relationship skills with all internal and external customers as demonstrated by the ability to interact in a consistent, positive, professional and forward-thinking manner.

Technology

• Competent to proficient in Adobe Creative Suite

• Proficient in MS Office Suite

• Able to learn new software with ease.

Language

• Bi-lingual in English and Mandarin highly desirable

• Ability to work overtime as business needs warrant