Taiwan CBM

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Job Id: 22503684

The Country Business Head manages multiple teams of senior professionals through other senior managers. The job requires a broad and comprehensive understanding of the different systems, theories and practices relevant to a function as well as practical experience of multiple business cycles. In-depth knowledge of the industry and direct competitors’ products/services is also necessary in order to contribute to the commercial objectives of the business. Requires thorough understanding of strategic direction of the function within the business, combined with a solid conceptual/practical grounding in both the function and/ or area of expertise. Excellent communication skills required in order to influence a wide range of audiences. The job is likely to be involved in both internal and external negotiations which will have a major impact on the area managed, and possibly on other related areas and organization as a whole. Develops medium- to long-term plans and executes functional strategies for a large/complex country, cluster of countries, or business requiring coordination and integration across units. Provides input into strategic decisions affecting job family or function within a region or business. Full management responsibility of multiple teams, including management of people, budget and planning. Has authority to negotiate and make independent decisions on issues/activities that have critical impact or influence on company revenues, capital or business operations. Typically, a direct report to an EB role and sits on the highest functional leadership team within a region, job function, or global business.

Responsibilities:

• The Country Business Head manages business planning initiatives for one or more large functional area in a large country. They will ensure that the businesses are defining and implementing systems that are aligned to overall company strategy and goals.
• Responsible for the definition and implementation segmentation criteria
• Responsible for developing/managing and implementing Priority customer’s value proposition
• Responsible for the definition and implementation marketing strategies and communication
• Leading the design, development and management of the on-boarding of Priority customers
• Responsible for the definition and implementation of different cross sell strategies and campaigns
• Build or enhance the product offer for the Priority customers
• Manage the end-to-end digital value proposition execution for a large-scale omni channel, assessing opportunities, ensuring at the same time a continuous improvement in performance
• Build and enhance the segment criteria
• Manage upgrade and downgrade processes
• Evaluate market and product value propositions to explore opportunities for Priority customers
• Build or enhance existing value propositions to meet requirements laid out by the market leadership charter
• Build and develop opportunities through new alternative/digital channels
• Define and coordinate with the products areas the enhancement of the conditions and offering of value for Priority clients, as well as the strategies that improve the penetration rates
• Establish strategies for commercial actions for new Priority customers, use and retention, through benefits, campaigns and alliances with products and retail directors
• Develop a model to monitor the activation, linking and transactional dynamics of clients to increase their profitability in the Bank and improve their cross-selling
• Design and implement the on-boarding of clients to improve their activation
• Coordinate with the product areas the design and execution of commercial campaigns for fundraising, investments, credit and insurance, where the customers of the Emerging Affluent segment are involved
• Designing, directing and implementing the Priority marketing and communication strategy, in order to consolidate the Priority Brand as a recognized one in the market
• Develop marketing and communication models
• Interact with Marketing, Decision Management, Risk, Compliance, Legal, and any other area to support business growth
• Performs other duties and functions as assigned.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
  

Qualifications:

• 15+ years experience in a financial services role
• Knowledge of the financial services industry and technology
  

Education:

• Bachelor’s/University degree, Master’s degree preferred
  

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Business Strategy, Management & Administration

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Job Family:

Business Management

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Time Type:

Full time

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