Product Line Specialist

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Job Summary
Works independently under close supervision, define targeted customer segments and associated messaging. Analyze markets to identify opportunities, determine product requirements, and inform marketing strategies. Create or coordinate the production and distribution of advertising and promotional materials. Gather and analyze marketplace trends and customer data.
· To create and implement strategic marketing plans for assigned portfolios to fulfill company’s growth expectation via market share gain of existing products, new supplier acquisition and new product expansion.

· Leveraging on AEMA portfolio strategy to identify current portfolio gaps and potential market growth/trends to develop GTM strategy to drive revenue and profitability.

· To develops and enhance key strategic supplier relationships to improve VWR’s competitive position by conducting regularly engagement and business reviews with suppliers.

· To benchmark competition and customers and perform market research (primary or secondary) and Voice of Customer to guide our marketing strategy.

· To set up pricing of product groups assigned to ensure competitiveness and profitability.

· To negotiates distribution, quality, and confidentiality contracts term and condition and secure the most advantageous position for the company regarding pricing and support with suppliers.

· To plan and execute good NPI practices- onboarding, pricing relating, training to sales, marketing tools.

· To engage with customers via marketing events or joints sales visit to generate leads (product demos) and build brand awareness.

· To develop KOLs to position VWR as the trusted partner in setting science in motion.

· To develop content and marketing plans that caters for both digital and non- digital platform.

· Performs other duties as assigned.

QUALIFICATIONS
· Bachelor’s degree in science related field

· At least 5 years of relevant working experience

KNOWLEDGE SKILLS AND ABILITIES
· Ability to create and implement business plans and strategies

· Ability to communicate effectively with leadership team, suppliers and internal & external stakeholders.

· Ability to work cross functionally with all departments including sales, applications, business operations, technical service and regulatory

· Strong business acumen

· Good negotiation skills

· Relevant scientific skills – to assess the technology and innovation of products and the application for our customers

DISCLAIMER:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
Avantor is proud to be an equal opportunity employer.

EEO Statement:
We recognize the value of diverse workforce and aim to create employment opportunities such that all employees achieve their full potential and work in an environment free of discrimination and harassment. We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, caste, color, religious creed, ethnicity, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by central, national, provincial or local laws.

3rd party non-solicitation policy

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation